Promoting Student Learning with Online Videos: A Research Agenda

Kerri Ann L. Kuhn, Rebekah Russell-Bennett, Sharyn Rundle-Thiele

Research output: A Conference proceeding or a Chapter in BookChapterpeer-review

Abstract

Gen Y students are digital natives (Prensky 2001) who learn in complex and diverse ways, with a variety of learning styles apparent in any given course. This paper proposes a web 2.0 conceptual learning solution—online student videos—to respond to different learning styles that exist in the classroom. This research is supported by a QUT Faculty of Business Teaching and Learning Grant.

Original languageEnglish
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer
Pages206-210
Number of pages5
DOIs
Publication statusPublished - 2015

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

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