Public Relations Writing in Australia

James Mahoney

    Research output: Book/ReportAnthology

    Abstract

    'Writing clearly, fluently and with meaning is surely PR's most basic essential...' Tracy Jones, National President, PRIA (Public Relations Institute of Australia). Clear, precise, active and ethical writing that conveys a message is an essential and employable skill that all Public Relations students need to develop. Public Relations Writing in Australia illustrates how practice is based in communication theory while encouraging students to regard themselves as beginning practitioners who need to understand the social, economic, political and multicultural contexts in which they work. An understanding of why different writing approaches are needed for specific public relations tactics, as well as the practical aspects of writing for each are presented within an Australian context.
    Original languageEnglish
    Place of PublicationUnited Kingdom
    PublisherOxford University Press
    Number of pages208
    ISBN (Print)9780195561074, 0195561074
    Publication statusPublished - 2008

      Fingerprint

    Cite this

    Mahoney, J. (2008). Public Relations Writing in Australia. United Kingdom: Oxford University Press.