Re-examining students’ perception of e-learning: an Australian perspective

Claire Loh; David Wong; Ali QUAZI; Russel Kingshott

doi:10.1108/IJEM-08-2014-0114

Re-examining students’ perception of e-learning: an Australian perspective

Claire Loh, David Wong, Ali QUAZI, Russel Kingshott

Research output: Contribution to journal › Article › peer-review

23 Citations (Scopus)

Abstract

Australian tertiary institutions are increasingly incorporating technologies, such as social media and Web 2.0 tools into teaching in response to changing student needs. The purpose of this paper is to revisit a fundamental question, frequently asked in marketing, “what do our ‘customers’ [students] think now?” This will help determine the effectiveness of application of these technologies in courses and teaching programs in a changing competitive educational environment.

Original language	English
Pages (from-to)	129-139
Number of pages	11
Journal	International Journal of Educational Management
Volume	30
Issue number	1
DOIs	https://doi.org/10.1108/IJEM-08-2014-0114
Publication status	Published - 2016

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10.1108/IJEM-08-2014-0114

Cite this

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title = "Re-examining students{\textquoteright} perception of e-learning: an Australian perspective",

abstract = "Australian tertiary institutions are increasingly incorporating technologies, such as social media and Web 2.0 tools into teaching in response to changing student needs. The purpose of this paper is to revisit a fundamental question, frequently asked in marketing, “what do our {\textquoteleft}customers{\textquoteright} [students] think now?” This will help determine the effectiveness of application of these technologies in courses and teaching programs in a changing competitive educational environment.",

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AB - Australian tertiary institutions are increasingly incorporating technologies, such as social media and Web 2.0 tools into teaching in response to changing student needs. The purpose of this paper is to revisit a fundamental question, frequently asked in marketing, “what do our ‘customers’ [students] think now?” This will help determine the effectiveness of application of these technologies in courses and teaching programs in a changing competitive educational environment.

KW - E-learning

KW - Student perceptions

KW - Marketing education

KW - Tertiary institutions

U2 - 10.1108/IJEM-08-2014-0114

DO - 10.1108/IJEM-08-2014-0114

M3 - Article

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JO - International Journal of Educational Management

JF - International Journal of Educational Management

SN - 0951-354X

IS - 1

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Re-examining students’ perception of e-learning: an Australian perspective

Abstract

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