Australian tertiary institutions are increasingly incorporating technologies, such as social media and Web 2.0 tools into teaching in response to changing student needs. The purpose of this paper is to revisit a fundamental question, frequently asked in marketing, “what do our ‘customers’ [students] think now?” This will help determine the effectiveness of application of these technologies in courses and teaching programs in a changing competitive educational environment.
Loh, C., Wong, D., QUAZI, A., & Kingshott, R. (2016). Re-examining students’ perception of e-learning: an Australian perspective. International Journal of Educational Management, 30(1), 129-139. https://doi.org/10.1108/IJEM-08-2014-0114