Reduce your juice: A digital social marketing programme for reducing residential electricity use

Rebekah Russell-Bennett; Rory Mulcahy; Ryan McAndrew; Tim Swinton; Jo Anne Little; Neil Horrocks

doi:10.4324/9781315648590-15

Reduce your juice: A digital social marketing programme for reducing residential electricity use

Rebekah Russell-Bennett
, Rory Mulcahy
, Ryan McAndrew
, Tim Swinton
, Jo Anne Little
, Neil Horrocks

Research output: A Conference proceeding or a Chapter in Book › Chapter › peer-review

Abstract

Reduce Your Juice (RYJ) has transformed traditional energy efficiency programmes into a model that effectively connects with today’s digitally connected consumer.

Original language	English
Title of host publication	Social Marketing
Subtitle of host publication	Rebels with a Cause, Third Edition
Publisher	Taylor & Francis
Pages	346-356
Number of pages	11
ISBN (Electronic)	9781317301486
ISBN (Print)	9781138123823
DOIs	https://doi.org/10.4324/9781315648590-15
Publication status	Published - 1 Jan 2017
Externally published	Yes

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 7 Affordable and Clean Energy

Access to Document

10.4324/9781315648590-15

Cite this

@inbook{72579d1d8e174396ac7673c28a8d8ff4,

title = "Reduce your juice: A digital social marketing programme for reducing residential electricity use",

abstract = "Reduce Your Juice (RYJ) has transformed traditional energy efficiency programmes into a model that effectively connects with today{\textquoteright}s digitally connected consumer.",

author = "Rebekah Russell-Bennett and Rory Mulcahy and Ryan McAndrew and Tim Swinton and Little, \{Jo Anne\} and Neil Horrocks",

note = "Publisher Copyright: {\textcopyright} 2018 selection and editorial matter, Gerard Hastings and Christine Domegan; individual chapters, the contributors.",

year = "2017",

month = jan,

day = "1",

doi = "10.4324/9781315648590-15",

language = "English",

isbn = "9781138123823",

pages = "346--356",

booktitle = "Social Marketing",

publisher = "Taylor \& Francis",

address = "United Kingdom",

}

TY - CHAP

T1 - Reduce your juice

T2 - A digital social marketing programme for reducing residential electricity use

AU - Russell-Bennett, Rebekah

AU - Mulcahy, Rory

AU - McAndrew, Ryan

AU - Swinton, Tim

AU - Little, Jo Anne

AU - Horrocks, Neil

PY - 2017/1/1

Y1 - 2017/1/1

N2 - Reduce Your Juice (RYJ) has transformed traditional energy efficiency programmes into a model that effectively connects with today’s digitally connected consumer.

AB - Reduce Your Juice (RYJ) has transformed traditional energy efficiency programmes into a model that effectively connects with today’s digitally connected consumer.

UR - https://www.scopus.com/pages/publications/85050232419

U2 - 10.4324/9781315648590-15

DO - 10.4324/9781315648590-15

M3 - Chapter

AN - SCOPUS:85050232419

SN - 9781138123823

SP - 346

EP - 356

BT - Social Marketing

PB - Taylor & Francis

ER -

Reduce your juice: A digital social marketing programme for reducing residential electricity use

Abstract

UN SDGs

Access to Document

Other files and links

Fingerprint

Cite this