Reduce your juice: A digital social marketing programme for reducing residential electricity use

Rebekah Russell-Bennett; Rory Mulcahy; Ryan McAndrew; Tim Swinton; Jo Anne Little; Neil Horrocks

doi:10.4324/9781315648590-15

Reduce your juice: A digital social marketing programme for reducing residential electricity use

Rebekah Russell-Bennett, Rory Mulcahy, Ryan McAndrew, Tim Swinton, Jo Anne Little, Neil Horrocks

Research output: A Conference proceeding or a Chapter in Book › Chapter › peer-review

Abstract

Reduce Your Juice (RYJ) has transformed traditional energy efficiency programmes into a model that effectively connects with today’s digitally connected consumer.

Original language	English
Title of host publication	Social Marketing
Subtitle of host publication	Rebels with a Cause, Third Edition
Publisher	Taylor & Francis
Pages	346-356
Number of pages	11
ISBN (Electronic)	9781317301486
ISBN (Print)	9781138123823
DOIs	https://doi.org/10.4324/9781315648590-15
Publication status	Published - 1 Jan 2017
Externally published	Yes

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.4324/9781315648590-15

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Reduce your juice: A digital social marketing programme for reducing residential electricity use

Abstract

UN SDGs

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