Regional Brand Loyalty: A Literature Review

Research output: A Conference proceeding or a Chapter in BookConference contribution

Original languageEnglish
Title of host publicationChartered Institute of Marketing Conference
EditorsMike Johnston, Prof Ernest Alan Buttery
Place of PublicationAustralia
PublisherPearson Education, Australia.
Pages1-7
Number of pages7
ISBN (Print)0646421719
Publication statusPublished - 2003
EventChartered Institute of Marketing Conference -
Duration: 20 Aug 200322 Aug 2003

Conference

ConferenceChartered Institute of Marketing Conference
Period20/08/0322/08/03

Cite this

Hughes, R. (2003). Regional Brand Loyalty: A Literature Review. In M. Johnston, & P. E. A. Buttery (Eds.), Chartered Institute of Marketing Conference (pp. 1-7). Australia: Pearson Education, Australia..
Hughes, Raechel. / Regional Brand Loyalty: A Literature Review. Chartered Institute of Marketing Conference. editor / Mike Johnston ; Prof Ernest Alan Buttery. Australia : Pearson Education, Australia., 2003. pp. 1-7
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title = "Regional Brand Loyalty: A Literature Review",
author = "Raechel Hughes",
year = "2003",
language = "English",
isbn = "0646421719",
pages = "1--7",
editor = "Mike Johnston and Buttery, {Prof Ernest Alan}",
booktitle = "Chartered Institute of Marketing Conference",
publisher = "Pearson Education, Australia.",

}

Hughes, R 2003, Regional Brand Loyalty: A Literature Review. in M Johnston & PEA Buttery (eds), Chartered Institute of Marketing Conference. Pearson Education, Australia., Australia, pp. 1-7, Chartered Institute of Marketing Conference, 20/08/03.

Regional Brand Loyalty: A Literature Review. / Hughes, Raechel.

Chartered Institute of Marketing Conference. ed. / Mike Johnston; Prof Ernest Alan Buttery. Australia : Pearson Education, Australia., 2003. p. 1-7.

Research output: A Conference proceeding or a Chapter in BookConference contribution

TY - GEN

T1 - Regional Brand Loyalty: A Literature Review

AU - Hughes, Raechel

PY - 2003

Y1 - 2003

M3 - Conference contribution

SN - 0646421719

SP - 1

EP - 7

BT - Chartered Institute of Marketing Conference

A2 - Johnston, Mike

A2 - Buttery, Prof Ernest Alan

PB - Pearson Education, Australia.

CY - Australia

ER -

Hughes R. Regional Brand Loyalty: A Literature Review. In Johnston M, Buttery PEA, editors, Chartered Institute of Marketing Conference. Australia: Pearson Education, Australia. 2003. p. 1-7