Regional Brand Loyalty: A Literature Review

Research output: A Conference proceeding or a Chapter in Book › Conference contribution › peer-review

Original language	English
Title of host publication	Chartered Institute of Marketing Conference
Editors	Mike Johnston, Prof Ernest Alan Buttery
Place of Publication	Australia
Publisher	Pearson Education, Australia.
Pages	1-7
Number of pages	7
ISBN (Print)	0646421719
Publication status	Published - 2003
Event	Chartered Institute of Marketing Conference - Duration: 20 Aug 2003 → 22 Aug 2003

Conference	Chartered Institute of Marketing Conference
Period	20/08/03 → 22/08/03

Cite this

@inproceedings{1454c7433f9d4dc0890692516c9d9ccc,

title = "Regional Brand Loyalty: A Literature Review",

author = "Raechel Hughes",

year = "2003",

language = "English",

isbn = "0646421719",

pages = "1--7",

editor = "Mike Johnston and Buttery, \{Prof Ernest Alan\}",

booktitle = "Chartered Institute of Marketing Conference",

publisher = "Pearson Education, Australia.",

note = "Chartered Institute of Marketing Conference ; Conference date: 20-08-2003 Through 22-08-2003",

}

TY - GEN

T1 - Regional Brand Loyalty: A Literature Review

AU - Hughes, Raechel

PY - 2003

Y1 - 2003

M3 - Conference contribution

SN - 0646421719

SP - 1

EP - 7

BT - Chartered Institute of Marketing Conference

A2 - Johnston, Mike

A2 - Buttery, Prof Ernest Alan

PB - Pearson Education, Australia.

CY - Australia

T2 - Chartered Institute of Marketing Conference

Y2 - 20 August 2003 through 22 August 2003

ER -