Relational Impact of Service Provider's Interaction Behaviour on Healthcare

Sanjaya Gaur, Yingzi Xu, Ali Quazi, Swathi Nandi

Research output: Contribution to journalArticle

46 Citations (Scopus)
3 Downloads (Pure)

Abstract

Purpose

– The aim of this paper is to examine how patients' loyalty, and confidence in their doctors, are influenced by doctors' interaction behavior, namely, listening and explaining behavior.

Design/methodology/approach

– Primary data were collected through a survey of patients in an advanced developing economy – India. Patients visiting the same specialist doctor more than three times a year, in selected clinics in the city of Mumbai, were asked to complete the study instrument. All the constructs were measured using multiple items and well‐established scales were revalidated to suit the context of the research. A total of 320 responses were analyzed to test the proposed hypotheses.

Findings

– Results confirm that the doctor‐patient relationship is positively influenced by the interaction behavior of service providers, i.e. doctors. The study demonstrates that doctors' interaction behavior is instrumental in developing an effective relationship with their patients and boosts patients' confidence in their doctors. Furthermore, effective interaction enhances patients' loyalty to their service providers.
Originality/value

– This would appear to be the first study of its kind conducted in the context of an advanced developing economy. The study suggests that development of effective communication skills in doctors warrants due attention in medical education. Furthermore, this study validates relevant measurement scales in India's context.
Original languageEnglish
Pages (from-to)67-87
Number of pages21
JournalJournal of Service Theory and Practice
Volume21
Issue number1
DOIs
Publication statusPublished - 2011

Fingerprint

Interaction
Service provider
Healthcare
Doctors
Loyalty
Developing economies
India
Confidence
Measurement scales
Doctor-patient relationship
Design methodology
Communication skills
Warrants
Medical education

Cite this

Gaur, Sanjaya ; Xu, Yingzi ; Quazi, Ali ; Nandi, Swathi. / Relational Impact of Service Provider's Interaction Behaviour on Healthcare. In: Journal of Service Theory and Practice. 2011 ; Vol. 21, No. 1. pp. 67-87.
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Relational Impact of Service Provider's Interaction Behaviour on Healthcare. / Gaur, Sanjaya; Xu, Yingzi; Quazi, Ali; Nandi, Swathi.

In: Journal of Service Theory and Practice, Vol. 21, No. 1, 2011, p. 67-87.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Relational Impact of Service Provider's Interaction Behaviour on Healthcare

AU - Gaur, Sanjaya

AU - Xu, Yingzi

AU - Quazi, Ali

AU - Nandi, Swathi

PY - 2011

Y1 - 2011

N2 - Purpose– The aim of this paper is to examine how patients' loyalty, and confidence in their doctors, are influenced by doctors' interaction behavior, namely, listening and explaining behavior.Design/methodology/approach– Primary data were collected through a survey of patients in an advanced developing economy – India. Patients visiting the same specialist doctor more than three times a year, in selected clinics in the city of Mumbai, were asked to complete the study instrument. All the constructs were measured using multiple items and well‐established scales were revalidated to suit the context of the research. A total of 320 responses were analyzed to test the proposed hypotheses.Findings– Results confirm that the doctor‐patient relationship is positively influenced by the interaction behavior of service providers, i.e. doctors. The study demonstrates that doctors' interaction behavior is instrumental in developing an effective relationship with their patients and boosts patients' confidence in their doctors. Furthermore, effective interaction enhances patients' loyalty to their service providers.Originality/value– This would appear to be the first study of its kind conducted in the context of an advanced developing economy. The study suggests that development of effective communication skills in doctors warrants due attention in medical education. Furthermore, this study validates relevant measurement scales in India's context.

AB - Purpose– The aim of this paper is to examine how patients' loyalty, and confidence in their doctors, are influenced by doctors' interaction behavior, namely, listening and explaining behavior.Design/methodology/approach– Primary data were collected through a survey of patients in an advanced developing economy – India. Patients visiting the same specialist doctor more than three times a year, in selected clinics in the city of Mumbai, were asked to complete the study instrument. All the constructs were measured using multiple items and well‐established scales were revalidated to suit the context of the research. A total of 320 responses were analyzed to test the proposed hypotheses.Findings– Results confirm that the doctor‐patient relationship is positively influenced by the interaction behavior of service providers, i.e. doctors. The study demonstrates that doctors' interaction behavior is instrumental in developing an effective relationship with their patients and boosts patients' confidence in their doctors. Furthermore, effective interaction enhances patients' loyalty to their service providers.Originality/value– This would appear to be the first study of its kind conducted in the context of an advanced developing economy. The study suggests that development of effective communication skills in doctors warrants due attention in medical education. Furthermore, this study validates relevant measurement scales in India's context.

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JO - Journal of Service Theory and Practice

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