Relationship Marketing in a Self-Service Context: No longer applicable?

Keyphrases

• Self-service 100%
• Relationship Marketing 100%
• Bank Customers 100%
• Service Context 100%
• Google Scholar 50%
• Financial Institutions 50%
• Self-use 50%
• Self-service Technology 50%
• Business Customers 50%
• Customer Segments 50%
• Interfirm Relationships 50%
• Oslo 50%
• Relationship Theory 50%
• Internet Bank 50%
• Bank Relationships 50%
• Marketing Team 50%
• Purchasing Groups 50%
• Grounded Theory Study 50%
• Industrial Marketing 50%
• Norway 50%
• Industrial Purchasing 50%
• Relationship-oriented 50%

Social Sciences

• Self-Service 100%
• Relationship Marketing 100%
• Service Context 100%
• Financial Institutions 50%
• Grounded Theory 50%
• Interfirm Relationships 50%
• Industrial Marketing 50%
• Norway 50%
• Purchasing 50%
• Customer Segment 50%

Economics, Econometrics and Finance

• Relationship Marketing 100%
• Self-Service 100%
• Financial Institution 50%
• Business-to-Business Marketing 50%
• Purchasing 50%