Relationship Marketing Orientation and Performance Link: Evidence from India

Sanjaya Gaur, Ali Quazi, Abu Saleh

Research output: A Conference proceeding or a Chapter in BookConference contribution

Original languageEnglish
Title of host publicationConference on Emerging Research Paradigm in Business and Social Science
EditorsAjit Karnik
Place of PublicationDubai
PublisherMiddelsex University, Dubai
Pages1-14
Number of pages14
Publication statusPublished - 2011
EventFirst International Conference on Emerging Research Paradigm in Business and Social Science - Dubai, Dubai, Saudi Arabia
Duration: 22 Nov 201124 Nov 2011
http://www.mdx.ac.ae/research/conferences-and-events/past/emerging-research-paradigms-in-business-and-social-sciences/erpbss-2011 (Conference site)

Conference

ConferenceFirst International Conference on Emerging Research Paradigm in Business and Social Science
CountrySaudi Arabia
CityDubai
Period22/11/1124/11/11
Internet address

Cite this

Gaur, S., Quazi, A., & Saleh, A. (2011). Relationship Marketing Orientation and Performance Link: Evidence from India. In A. Karnik (Ed.), Conference on Emerging Research Paradigm in Business and Social Science (pp. 1-14). Dubai: Middelsex University, Dubai.
Gaur, Sanjaya ; Quazi, Ali ; Saleh, Abu. / Relationship Marketing Orientation and Performance Link: Evidence from India. Conference on Emerging Research Paradigm in Business and Social Science. editor / Ajit Karnik. Dubai : Middelsex University, Dubai, 2011. pp. 1-14
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author = "Sanjaya Gaur and Ali Quazi and Abu Saleh",
year = "2011",
language = "English",
pages = "1--14",
editor = "Ajit Karnik",
booktitle = "Conference on Emerging Research Paradigm in Business and Social Science",
publisher = "Middelsex University, Dubai",

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Gaur, S, Quazi, A & Saleh, A 2011, Relationship Marketing Orientation and Performance Link: Evidence from India. in A Karnik (ed.), Conference on Emerging Research Paradigm in Business and Social Science. Middelsex University, Dubai, Dubai, pp. 1-14, First International Conference on Emerging Research Paradigm in Business and Social Science, Dubai, Saudi Arabia, 22/11/11.

Relationship Marketing Orientation and Performance Link: Evidence from India. / Gaur, Sanjaya; Quazi, Ali; Saleh, Abu.

Conference on Emerging Research Paradigm in Business and Social Science. ed. / Ajit Karnik. Dubai : Middelsex University, Dubai, 2011. p. 1-14.

Research output: A Conference proceeding or a Chapter in BookConference contribution

TY - GEN

T1 - Relationship Marketing Orientation and Performance Link: Evidence from India

AU - Gaur, Sanjaya

AU - Quazi, Ali

AU - Saleh, Abu

PY - 2011

Y1 - 2011

KW - Relationship Marketing

KW - Marketing Performance

M3 - Conference contribution

SP - 1

EP - 14

BT - Conference on Emerging Research Paradigm in Business and Social Science

A2 - Karnik, Ajit

PB - Middelsex University, Dubai

CY - Dubai

ER -

Gaur S, Quazi A, Saleh A. Relationship Marketing Orientation and Performance Link: Evidence from India. In Karnik A, editor, Conference on Emerging Research Paradigm in Business and Social Science. Dubai: Middelsex University, Dubai. 2011. p. 1-14