Relationship Marketing Orientation and Performance Link: Evidence from India

Sanjaya Gaur; Ali Quazi; Abu Saleh

Relationship Marketing Orientation and Performance Link: Evidence from India

Sanjaya Gaur, Ali Quazi, Abu Saleh

Canberra Business School

Research output: A Conference proceeding or a Chapter in Book › Conference contribution › peer-review

Original language	English
Title of host publication	Conference on Emerging Research Paradigm in Business and Social Science
Editors	Ajit Karnik
Place of Publication	Dubai
Publisher	Middelsex University, Dubai
Pages	1-14
Number of pages	14
Publication status	Published - 2011
Event	First International Conference on Emerging Research Paradigm in Business and Social Science - Dubai, Dubai, Saudi Arabia Duration: 22 Nov 2011 → 24 Nov 2011 http://www.mdx.ac.ae/research/conferences-and-events/past/emerging-research-paradigms-in-business-and-social-sciences/erpbss-2011 (Conference site)

Conference

Conference	First International Conference on Emerging Research Paradigm in Business and Social Science
Country/Territory	Saudi Arabia
City	Dubai
Period	22/11/11 → 24/11/11
Internet address	http://www.mdx.ac.ae/research/conferences-and-events/past/emerging-research-paradigms-in-business-and-social-sciences/erpbss-2011 (Conference site)

Cite this

@inproceedings{8f3ecbaefd1a466f8a13dee1a31d40b2,

title = "Relationship Marketing Orientation and Performance Link: Evidence from India",

keywords = "Relationship Marketing, Marketing Performance",

author = "Sanjaya Gaur and Ali Quazi and Abu Saleh",

year = "2011",

language = "English",

pages = "1--14",

editor = "Ajit Karnik",

booktitle = "Conference on Emerging Research Paradigm in Business and Social Science",

publisher = "Middelsex University, Dubai",

note = "First International Conference on Emerging Research Paradigm in Business and Social Science ; Conference date: 22-11-2011 Through 24-11-2011",

url = "http://www.mdx.ac.ae/research/conferences-and-events/past/emerging-research-paradigms-in-business-and-social-sciences/erpbss-2011",

}

Gaur, S, Quazi, A & Saleh, A 2011, Relationship Marketing Orientation and Performance Link: Evidence from India. in A Karnik (ed.), Conference on Emerging Research Paradigm in Business and Social Science. Middelsex University, Dubai, Dubai, pp. 1-14, First International Conference on Emerging Research Paradigm in Business and Social Science, Dubai, Saudi Arabia, 22/11/11.

TY - GEN

T1 - Relationship Marketing Orientation and Performance Link

T2 - First International Conference on Emerging Research Paradigm in Business and Social Science

AU - Gaur, Sanjaya

AU - Quazi, Ali

AU - Saleh, Abu

PY - 2011

Y1 - 2011

KW - Relationship Marketing

KW - Marketing Performance

M3 - Conference contribution

SP - 1

EP - 14

BT - Conference on Emerging Research Paradigm in Business and Social Science

A2 - Karnik, Ajit

PB - Middelsex University, Dubai

CY - Dubai

Y2 - 22 November 2011 through 24 November 2011

ER -