Research or applied universities? An exploratory qualitative study of prospective student’s selection of universities with different brand identities

Rajat Roy, Vik Naidoo

Research output: A Conference proceeding or a Chapter in BookChapterpeer-review

Fingerprint

Dive into the research topics of 'Research or applied universities? An exploratory qualitative study of prospective student’s selection of universities with different brand identities'. Together they form a unique fingerprint.

Business & Economics

Social Sciences