Hong Kong residents’ willingness-to-pay estimate for a 30 percent emissions reduction via natural-gas-fired generation is an 18 percent annual electricity bill increase, twice the estimate for nuclear power. Since these WTP estimates are below the projected bill increase required to achieve the government's emissions reduction target, they suggest that a narrow supply-side focus on the generation fuel mix may not be publicly acceptable. The solution is a more comprehensive policy that would include energy efficiency investment and vehicular emissions reductions.
Woo, C. K., Shiu, A., Cheng, Y. S., Li, R., Ho, T., Horowitz, I., & Wang, J. (2014). Residential Willingness-to-Pay for Reducing Coal-Fired Generation's Emissions in Hong Kong. The Electricity Journal, 27(3), 50-66. https://doi.org/10.1016/j.tej.2014.03.009