Revisitng service value in an emerging economy

Sanjit Roy, Ali QUAZI

    Research output: A Conference proceeding or a Chapter in BookConference contributionpeer-review

    Abstract

    Recent marketing research has paid a lot of attention to customer value because of its potential impact on customers’ behavioral outcomes. In the context of services customers’ perceived value has been conceptualized both as unidimensional and multidimensional in nature. Almost all of these studies have been conducted in the developed economies and very limited attention has been given to the constituents of service value in the emerging economies. Therefore this study develops a seven dimensional scale service value in one of the most vibrant emerging economy. The dimensions of service value identified are service quality, service equity, customer intimacy, operational effectiveness, product leadership, technical quality, and perceived sacrifice. The managerial implications of such a scale for the emerging economy are briefly explained.
    Original languageEnglish
    Title of host publication2013 Australia New Zealand Marketing Academy Conference (ANZMAC)
    EditorsRod Brodie
    Place of PublicationAuckland
    PublisherAustralian and New Zealand Marketing Academy
    Pages1-6
    Number of pages6
    ISBN (Print)9780646563305
    Publication statusPublished - 2013
    EventAustralian and New Zealand Academy of Management, ANZMAC 2013: Engineering in Our Future - Auckland, Auckland, New Zealand
    Duration: 1 Dec 20134 Dec 2013

    Conference

    ConferenceAustralian and New Zealand Academy of Management, ANZMAC 2013
    Abbreviated titleANZMAC 2013
    Country/TerritoryNew Zealand
    CityAuckland
    Period1/12/134/12/13

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