Abstract
Recent marketing research has paid a lot of attention to customer value because of its potential impact on customers’ behavioral outcomes. In the context of services customers’ perceived value has been conceptualized both as unidimensional and multidimensional in nature. Almost all of these studies have been conducted in the developed economies and very limited attention has been given to the constituents of service value in the emerging economies. Therefore this study develops a seven dimensional scale service value in one of the most vibrant emerging economy. The dimensions of service value identified are service quality, service equity, customer intimacy, operational effectiveness, product leadership, technical quality, and perceived sacrifice. The managerial implications of such a scale for the emerging economy are briefly explained.
Original language | English |
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Title of host publication | 2013 Australia New Zealand Marketing Academy Conference (ANZMAC) |
Editors | Rod Brodie |
Place of Publication | Auckland |
Publisher | Australian and New Zealand Marketing Academy |
Pages | 1-6 |
Number of pages | 6 |
ISBN (Print) | 9780646563305 |
Publication status | Published - 2013 |
Event | Australian and New Zealand Academy of Management, ANZMAC 2013: Engineering in Our Future - Auckland, Auckland, New Zealand Duration: 1 Dec 2013 → 4 Dec 2013 |
Conference
Conference | Australian and New Zealand Academy of Management, ANZMAC 2013 |
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Abbreviated title | ANZMAC 2013 |
Country/Territory | New Zealand |
City | Auckland |
Period | 1/12/13 → 4/12/13 |