Role of internal marketing in Australian higher education sector: age, gender and job level as moderators

Keyphrases

• Senior Academics 100%
• Internal Marketing 100%
• Australian Higher Education Sector 100%
• Aging Level 100%
• Job Level 100%
• Junior Academics 100%
• Reward System 66%
• Administrators 33%
• Australian Universities 33%
• Employers 33%
• Positive Word of Mouth 33%
• Partial Least Squares Structural Equation Modeling (PLS-SEM) 33%
• University Academics 33%
• Higher Education Sector 33%
• Group Analysis 33%
• Effective Strategies 33%
• Brand Image 33%
• Moderation Analysis 33%
• Affective Commitment 33%
• Social Exchange Theory 33%
• Intelligence Dissemination 33%
• Intelligence Generation 33%
• Intelligence Response 33%
• Academic Commitment 33%
• Older Seniors 33%
• University Resources 33%

Social Sciences

• Internal Marketing 100%
• Human Resources 33%
• Structural Equation Modeling 33%
• Brand Image 33%
• Affective Commitment 33%
• Social Exchange Theory 33%