Abstract
The study investigates different roles (antecedent, mediator and moderator roles) of customer involvement in rapport and satisfaction. It is also designed to reveal the comparative impact of three types of relational benefits (confidential, social and special treatment benefits) on customer involvement.
| Original language | English |
|---|---|
| Pages (from-to) | 452-471 |
| Number of pages | 20 |
| Journal | Asia Pacific Journal of Marketing and Logistics |
| Volume | 25 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 2013 |