Roles of customer involvement in rapport and satisfaction

Johra FATIMA, Mohammed Razzaque

    Research output: Contribution to journalArticlepeer-review

    13 Citations (Scopus)
    3 Downloads (Pure)

    Abstract

    The study investigates different roles (antecedent, mediator and moderator roles) of customer involvement in rapport and satisfaction. It is also designed to reveal the comparative impact of three types of relational benefits (confidential, social and special treatment benefits) on customer involvement.
    Original languageEnglish
    Pages (from-to)452-471
    Number of pages20
    JournalAsia Pacific Journal of Marketing and Logistics
    Volume25
    Issue number3
    DOIs
    Publication statusPublished - 2013

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