Roles of customer involvement in rapport and satisfaction

Johra FATIMA, Mohammed Razzaque

Research output: Contribution to journalArticle

6 Citations (Scopus)
3 Downloads (Pure)


The study investigates different roles (antecedent, mediator and moderator roles) of customer involvement in rapport and satisfaction. It is also designed to reveal the comparative impact of three types of relational benefits (confidential, social and special treatment benefits) on customer involvement.
Original languageEnglish
Pages (from-to)452-471
Number of pages20
JournalAsia Pacific Journal of Marketing and Logistics
Issue number3
Publication statusPublished - 2013


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