Scaring the bras off women: The role of threat appeal, brand congruence, and social support in health service recruitment coping strategies

Jessica Mayer, Nadia Zainuddin, Rebekah Russell-Bennett, Rory Francis Mulcahy

Research output: Contribution to journal › Article › peer-review

6 Citations (Scopus)

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Keyphrases

Social Sciences

Psychology

Nursing and Health Professions

Computer Science

Economics, Econometrics and Finance