Screen distribution and the new King Kongs of the online world

Stuart Cunningham, Jon Silver

Research output: Book/ReportBookpeer-review

82 Citations (Scopus)

Abstract

Like music and the news media before it, the film and television business is now facing its time of digital disruption. Major changes are being brought about in global online distribution of film and television by new players, such as Google/YouTube, Apple, Amazon, Yahoo!, Facebook, Netflix and Hulu, some of whom massively outrank in size and growth the companies that run film and television today. Content, Hollywood has always asserted, is King. But the power and profitability in screen industries have always resided in distribution. Incumbents in the screen industries tried to control the emerging dynamics of online distribution, but failed. The new, born digital, globally focused, players are developing TV network-like strategies, including commissioning content that has widened the net of what counts as television. Content may be King, but these new players may become the King Kongs of the online world.
Original languageEnglish
Place of PublicationUnited States
PublisherPalgrave Macmillan
Number of pages132
ISBN (Print)9781137326447
DOIs
Publication statusPublished - 2013
Externally publishedYes

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