Abstract
Participation in Self-Help Groups (SHGs) has emerged as a powerful tool for enhancing individuals' economic independence, particularly in rural areas. SHGs not only address financial challenges but also empower members by fostering savings habits, providing microfinance, and supporting entrepreneurial activities such as small-scale ventures. These groups contribute to overall socioeconomic development by improving the living standards of ffamilies and communities. The SHG Bank Linkage Program serves as an important pathway to financial inclusion, enabling economically disadvantaged individuals to access essential financial resources. This paper focuses on the empowerment achieved through SHGs in India, particularly in Andhra Pradesh, where these groups have been instrumental in promoting self reliance and addressing critical issues such as health, education, and safety. In addition to monetary support, non-financial assistance, including skill development, mentorship, and digital literacy, plays a crucial role in ensuring the long-term success of SHG initiatives. The study also explores how Micro Finance Institutions and SHGs contribute to entrepreneurship, underscoring the need for business support services and networking opportunities to help these ventures thrive. Despite their positive impact, challenges remain, particularly in terms of gender inequality, with many SHGs still experiencing male dominance in decision-making and income distribution. This paper focuses on the empowerment of individuals through SHGs, with a special emphasis on India, and explores how financial and non-financial support can contribute to the sustainability and growth of these groups.
| Original language | English |
|---|---|
| Title of host publication | Social Marketing in the age of disruption |
| Editors | Marjan Aslan, Rebekah Russell-Bennett |
| Place of Publication | Australia |
| Publisher | University of Canberra |
| Pages | 243-246 |
| Number of pages | 4 |
| ISBN (Electronic) | 9781740886017 |
| Publication status | Published - 2025 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 1 No Poverty
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SDG 5 Gender Equality
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SDG 8 Decent Work and Economic Growth
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SDG 10 Reduced Inequalities
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