Service Dominant Logic: Is it Simply Repositioning Relationship Marketing

Raechel Johns, Deborah Blackman, David Low

    Research output: A Conference proceeding or a Chapter in BookConference contributionpeer-review

    Original languageEnglish
    Title of host publicationANZAM Conference - Sustainable Management Marketing
    EditorsN Beaumont
    Place of PublicationMelbourne
    PublisherANZAM
    Pages1-14
    Number of pages14
    Volume1
    ISBN (Print)1 86308 159 3
    Publication statusPublished - 2009
    EventANZAM 2009 - Melbourne, Australia
    Duration: 1 Dec 20094 Dec 2009

    Conference

    ConferenceANZAM 2009
    Country/TerritoryAustralia
    CityMelbourne
    Period1/12/094/12/09

    Cite this