Service Dominant Logic: Is it Simply Repositioning Relationship Marketing

Raechel Johns, Deborah Blackman, David Low

Research output: A Conference proceeding or a Chapter in BookConference contribution

Original languageEnglish
Title of host publicationANZAM Conference - Sustainable Management Marketing
EditorsN Beaumont
Place of PublicationMelbourne
PublisherANZAM
Pages1-14
Number of pages14
Volume1
ISBN (Print)1 86308 159 3
Publication statusPublished - 2009
EventANZAM 2009 - Melbourne, Australia
Duration: 1 Dec 20094 Dec 2009

Conference

ConferenceANZAM 2009
CountryAustralia
CityMelbourne
Period1/12/094/12/09

Cite this

Johns, R., Blackman, D., & Low, D. (2009). Service Dominant Logic: Is it Simply Repositioning Relationship Marketing. In N. Beaumont (Ed.), ANZAM Conference - Sustainable Management Marketing (Vol. 1, pp. 1-14). Melbourne: ANZAM.
Johns, Raechel ; Blackman, Deborah ; Low, David. / Service Dominant Logic: Is it Simply Repositioning Relationship Marketing. ANZAM Conference - Sustainable Management Marketing. editor / N Beaumont. Vol. 1 Melbourne : ANZAM, 2009. pp. 1-14
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Johns, R, Blackman, D & Low, D 2009, Service Dominant Logic: Is it Simply Repositioning Relationship Marketing. in N Beaumont (ed.), ANZAM Conference - Sustainable Management Marketing. vol. 1, ANZAM, Melbourne, pp. 1-14, ANZAM 2009, Melbourne, Australia, 1/12/09.

Service Dominant Logic: Is it Simply Repositioning Relationship Marketing. / Johns, Raechel; Blackman, Deborah; Low, David.

ANZAM Conference - Sustainable Management Marketing. ed. / N Beaumont. Vol. 1 Melbourne : ANZAM, 2009. p. 1-14.

Research output: A Conference proceeding or a Chapter in BookConference contribution

TY - GEN

T1 - Service Dominant Logic: Is it Simply Repositioning Relationship Marketing

AU - Johns, Raechel

AU - Blackman, Deborah

AU - Low, David

PY - 2009

Y1 - 2009

M3 - Conference contribution

SN - 1 86308 159 3

VL - 1

SP - 1

EP - 14

BT - ANZAM Conference - Sustainable Management Marketing

A2 - Beaumont, N

PB - ANZAM

CY - Melbourne

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Johns R, Blackman D, Low D. Service Dominant Logic: Is it Simply Repositioning Relationship Marketing. In Beaumont N, editor, ANZAM Conference - Sustainable Management Marketing. Vol. 1. Melbourne: ANZAM. 2009. p. 1-14