Service Dominant Logic: Is it Simply Repositioning Relationship Marketing

Raechel Johns, Deborah Blackman, David Low

Research output: A Conference proceeding or a Chapter in BookConference contribution

Original languageEnglish
Title of host publicationANZAM Conference - Sustainable Management Marketing
EditorsN Beaumont
Place of PublicationMelbourne
PublisherANZAM
Pages1-14
Number of pages14
Volume1
ISBN (Print)1 86308 159 3
Publication statusPublished - 2009
EventANZAM 2009 - Melbourne, Australia
Duration: 1 Dec 20094 Dec 2009

Conference

ConferenceANZAM 2009
CountryAustralia
CityMelbourne
Period1/12/094/12/09

Cite this

Johns, R., Blackman, D., & Low, D. (2009). Service Dominant Logic: Is it Simply Repositioning Relationship Marketing. In N. Beaumont (Ed.), ANZAM Conference - Sustainable Management Marketing (Vol. 1, pp. 1-14). ANZAM.