Service Dominant Logic: Is it Simply Repositioning Relationship Marketing

Raechel Johns, Deborah Blackman, David Low

Research output: A Conference proceeding or a Chapter in BookConference contribution

Original languageEnglish
Title of host publicationANZAM Conference - Sustainable Management Marketing
EditorsN Beaumont
Place of PublicationMelbourne
PublisherANZAM
Pages1-14
Number of pages14
Volume1
ISBN (Print)1 86308 159 3
Publication statusPublished - 2009
EventANZAM 2009 - Melbourne, Australia
Duration: 1 Dec 20094 Dec 2009

Conference

ConferenceANZAM 2009
CountryAustralia
CityMelbourne
Period1/12/094/12/09

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