Service Dominant Logic: Is it Simply Repositioning Relationship Marketing

Raechel Johns, Deborah Blackman, David Low

Research output: A Conference proceeding or a Chapter in Book › Conference contribution › peer-review

Original language	English
Title of host publication	ANZAM Conference - Sustainable Management Marketing
Editors	N Beaumont
Place of Publication	Melbourne
Publisher	ANZAM
Pages	1-14
Number of pages	14
Volume	1
ISBN (Print)	1 86308 159 3
Publication status	Published - 2009
Event	ANZAM 2009 - Melbourne, Australia Duration: 1 Dec 2009 → 4 Dec 2009

Cite this

@inproceedings{7b3d6216a6a64722852c2648f1f5ee47,

title = "Service Dominant Logic: Is it Simply Repositioning Relationship Marketing",

author = "Raechel Johns and Deborah Blackman and David Low",

year = "2009",

language = "English",

isbn = "1 86308 159 3",

volume = "1",

pages = "1--14",

editor = "N Beaumont",

booktitle = "ANZAM Conference - Sustainable Management Marketing",

publisher = "ANZAM",

note = "ANZAM 2009 ; Conference date: 01-12-2009 Through 04-12-2009",

}

TY - GEN

T1 - Service Dominant Logic: Is it Simply Repositioning Relationship Marketing

AU - Johns, Raechel

AU - Blackman, Deborah

AU - Low, David

PY - 2009

Y1 - 2009

M3 - Conference contribution

SN - 1 86308 159 3

VL - 1

SP - 1

EP - 14

BT - ANZAM Conference - Sustainable Management Marketing

A2 - Beaumont, N

PB - ANZAM

CY - Melbourne

T2 - ANZAM 2009

Y2 - 1 December 2009 through 4 December 2009

ER -