Services research in tourism: Advocating the integration of the supplier side

Anita Zehrer, Birgit MUSKAT, Matthias MUSKAT

    Research output: Contribution to journalArticle

    9 Citations (Scopus)

    Abstract

    Service quality and design researchers in tourism have long been directed by demand-driven paradigms and consumer-centred rationales. Ontologies and epistemologies are largely output orientated and customer centred, that is, performance of services, number of satisfied customers, loyal repeat visitors, overnight stays, financial performance and others. We argue that a need exists to reduce this imbalance. This conceptual article reviews the relevant literature before developing five fundamental premises regarding the enabler-oriented view of the tourism industry. Future research should conduct empirical studies to validate and/or modify the premises presented in this conceptual article.
    Original languageEnglish
    Pages (from-to)353-363
    Number of pages11
    JournalJournal of Vacation Marketing
    Volume20
    Issue number4
    DOIs
    Publication statusPublished - 2014

    Fingerprint

    tourism
    industry
    services
    Tourism
    Suppliers
    demand
    need
    service quality
    Service design
    Imbalance
    Paradigm
    Enablers
    Service quality
    Ontology
    Financial performance
    Tourism industry
    Epistemology
    Rationale
    Empirical study

    Cite this

    Zehrer, Anita ; MUSKAT, Birgit ; MUSKAT, Matthias. / Services research in tourism: Advocating the integration of the supplier side. In: Journal of Vacation Marketing. 2014 ; Vol. 20, No. 4. pp. 353-363.
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    Services research in tourism: Advocating the integration of the supplier side. / Zehrer, Anita; MUSKAT, Birgit; MUSKAT, Matthias.

    In: Journal of Vacation Marketing, Vol. 20, No. 4, 2014, p. 353-363.

    Research output: Contribution to journalArticle

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    AU - MUSKAT, Matthias

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    KW - service design

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