Shaping safe drinking cultures: Evoking positive emotion to promote moderate-drinking behaviour

Keyphrases

• Positive Emotions 100%
• Drinking Behavior 100%
• Moderate Drinking 100%
• Safe Drinking Water 100%
• Drinking Culture 100%
• Alcohol Consumers 75%
• Alcohol 50%
• Theory of Planned Behavior 50%
• Social Marketing 50%
• Australia 25%
• Behavior Change 25%
• Marketing Approach 25%
• Happiness 25%
• Social Change 25%
• Behavioral Intention 25%
• Drinkers 25%
• Survey Results 25%
• Western Government 25%
• Binge Drinking 25%
• Social Marketing Communication 25%
• Emotion Theory 25%
• Drinking Intentions 25%

Psychology

• Positive Emotion 100%
• Drinking Behavior 100%
• Happiness 50%
• Dependent Variable 50%
• Theory of Planned Behavior 50%
• Binge Drinking 50%

Social Sciences

• Social Marketing 100%
• Australia 33%
• Marketing Communication 33%
• Happiness 33%
• Positive Consumer 33%