Shrinking the food-print: Understanding consumers to promote healthy and environmentally friendly food behaviours

Annet HOEK, David PEARSON, Sarah James, Mark Lawrence, Sharon Friel

    Research output: A Conference proceeding or a Chapter in BookConference contribution

    Abstract

    Globally there is increased recognition of the importance for multilevel policy responses to address healthy and environmentally friendly food behaviours. However it is not yet clear which policies may support consumers to adopt them. In order to prepare for a nation-wide survey, we performed 15 online in-depth interviews. The objectives were to explore consumer beliefs and behaviours along with identification of enablers and barriers to perform the four key food-related behaviours of eating animal and plant products, processed foods, overeating, and food waste. Results show knowledge and awareness about environmental aspects were generally low – primarily referring to packaging and ‘chemicals’ in foods. Further, consumers thought the combination of healthy and environmentally friendly foods was plausible, although health was clearly a stronger driver in food choice. We therefore recommend health should be used as the guiding principle for policies, as this has greater potential to support behaviour change.
    Original languageEnglish
    Title of host publicationAusralian and New Zealand Marketing Academy (ANZMAC) Conference
    EditorsSharyn Rundle-Thiele, Krzysztof Kubacki, Denni Arli
    Place of PublicationAustralia
    PublisherAustralian and New Zealand Communications Association (ANZCA)
    Pages1439-1445
    Number of pages7
    Publication statusPublished - 2014
    EventAustralian and New Zealand marketing Academy Conference (ANZMAC 2014) - Brisbane, Brisbane, Australia
    Duration: 1 Dec 20143 Dec 2014

    Publication series

    NameAustralian and New Zealand marketing Academy Conference Proceedings
    PublisherANZMAC
    ISSN (Print)1447-3275

    Conference

    ConferenceAustralian and New Zealand marketing Academy Conference (ANZMAC 2014)
    CountryAustralia
    CityBrisbane
    Period1/12/143/12/14

    Fingerprint

    Food
    Hyperphagia
    Animal Behavior
    Health
    Product Packaging
    Feeding Behavior
    Interviews

    Cite this

    HOEK, A., PEARSON, D., James, S., Lawrence, M., & Friel, S. (2014). Shrinking the food-print: Understanding consumers to promote healthy and environmentally friendly food behaviours. In S. Rundle-Thiele, K. Kubacki, & D. Arli (Eds.), Ausralian and New Zealand Marketing Academy (ANZMAC) Conference (pp. 1439-1445). (Australian and New Zealand marketing Academy Conference Proceedings). Australia: Australian and New Zealand Communications Association (ANZCA).
    HOEK, Annet ; PEARSON, David ; James, Sarah ; Lawrence, Mark ; Friel, Sharon. / Shrinking the food-print: Understanding consumers to promote healthy and environmentally friendly food behaviours. Ausralian and New Zealand Marketing Academy (ANZMAC) Conference. editor / Sharyn Rundle-Thiele ; Krzysztof Kubacki ; Denni Arli. Australia : Australian and New Zealand Communications Association (ANZCA), 2014. pp. 1439-1445 (Australian and New Zealand marketing Academy Conference Proceedings).
    @inproceedings{4cbd5af5631347b6b84535ebfd9b684b,
    title = "Shrinking the food-print: Understanding consumers to promote healthy and environmentally friendly food behaviours",
    abstract = "Globally there is increased recognition of the importance for multilevel policy responses to address healthy and environmentally friendly food behaviours. However it is not yet clear which policies may support consumers to adopt them. In order to prepare for a nation-wide survey, we performed 15 online in-depth interviews. The objectives were to explore consumer beliefs and behaviours along with identification of enablers and barriers to perform the four key food-related behaviours of eating animal and plant products, processed foods, overeating, and food waste. Results show knowledge and awareness about environmental aspects were generally low – primarily referring to packaging and ‘chemicals’ in foods. Further, consumers thought the combination of healthy and environmentally friendly foods was plausible, although health was clearly a stronger driver in food choice. We therefore recommend health should be used as the guiding principle for policies, as this has greater potential to support behaviour change.",
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    HOEK, A, PEARSON, D, James, S, Lawrence, M & Friel, S 2014, Shrinking the food-print: Understanding consumers to promote healthy and environmentally friendly food behaviours. in S Rundle-Thiele, K Kubacki & D Arli (eds), Ausralian and New Zealand Marketing Academy (ANZMAC) Conference. Australian and New Zealand marketing Academy Conference Proceedings, Australian and New Zealand Communications Association (ANZCA), Australia, pp. 1439-1445, Australian and New Zealand marketing Academy Conference (ANZMAC 2014), Brisbane, Australia, 1/12/14.

    Shrinking the food-print: Understanding consumers to promote healthy and environmentally friendly food behaviours. / HOEK, Annet; PEARSON, David; James, Sarah; Lawrence, Mark; Friel, Sharon.

    Ausralian and New Zealand Marketing Academy (ANZMAC) Conference. ed. / Sharyn Rundle-Thiele; Krzysztof Kubacki; Denni Arli. Australia : Australian and New Zealand Communications Association (ANZCA), 2014. p. 1439-1445 (Australian and New Zealand marketing Academy Conference Proceedings).

    Research output: A Conference proceeding or a Chapter in BookConference contribution

    TY - GEN

    T1 - Shrinking the food-print: Understanding consumers to promote healthy and environmentally friendly food behaviours

    AU - HOEK, Annet

    AU - PEARSON, David

    AU - James, Sarah

    AU - Lawrence, Mark

    AU - Friel, Sharon

    PY - 2014

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    N2 - Globally there is increased recognition of the importance for multilevel policy responses to address healthy and environmentally friendly food behaviours. However it is not yet clear which policies may support consumers to adopt them. In order to prepare for a nation-wide survey, we performed 15 online in-depth interviews. The objectives were to explore consumer beliefs and behaviours along with identification of enablers and barriers to perform the four key food-related behaviours of eating animal and plant products, processed foods, overeating, and food waste. Results show knowledge and awareness about environmental aspects were generally low – primarily referring to packaging and ‘chemicals’ in foods. Further, consumers thought the combination of healthy and environmentally friendly foods was plausible, although health was clearly a stronger driver in food choice. We therefore recommend health should be used as the guiding principle for policies, as this has greater potential to support behaviour change.

    AB - Globally there is increased recognition of the importance for multilevel policy responses to address healthy and environmentally friendly food behaviours. However it is not yet clear which policies may support consumers to adopt them. In order to prepare for a nation-wide survey, we performed 15 online in-depth interviews. The objectives were to explore consumer beliefs and behaviours along with identification of enablers and barriers to perform the four key food-related behaviours of eating animal and plant products, processed foods, overeating, and food waste. Results show knowledge and awareness about environmental aspects were generally low – primarily referring to packaging and ‘chemicals’ in foods. Further, consumers thought the combination of healthy and environmentally friendly foods was plausible, although health was clearly a stronger driver in food choice. We therefore recommend health should be used as the guiding principle for policies, as this has greater potential to support behaviour change.

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    A2 - Rundle-Thiele, Sharyn

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    HOEK A, PEARSON D, James S, Lawrence M, Friel S. Shrinking the food-print: Understanding consumers to promote healthy and environmentally friendly food behaviours. In Rundle-Thiele S, Kubacki K, Arli D, editors, Ausralian and New Zealand Marketing Academy (ANZMAC) Conference. Australia: Australian and New Zealand Communications Association (ANZCA). 2014. p. 1439-1445. (Australian and New Zealand marketing Academy Conference Proceedings).