Social Accountability : the Missing Ingredient in Public Sector Marketing

George Bell

Research output: A Conference proceeding or a Chapter in Book › Conference contribution › peer-review

Original language	English
Title of host publication	Non profit Marketing: Perspectives and Advances
Editors	Gillian Sullivan Mort
Place of Publication	Canberra
Publisher	ANU E Press
Pages	98-103
Number of pages	6
ISBN (Print)	0646439405
Publication status	Published - 2004
Event	Inaugural Australian Nonprofit Marketing Conference - Canberra, Australia Duration: 23 Sept 2004 → 24 Sept 2004

Conference	Inaugural Australian Nonprofit Marketing Conference
Country/Territory	Australia
City	Canberra
Period	23/09/04 → 24/09/04

Cite this

@inproceedings{e8a49a110a4342c1b873ea7b9b724065,

title = "Social Accountability : the Missing Ingredient in Public Sector Marketing",

author = "George Bell",

year = "2004",

language = "English",

isbn = "0646439405",

pages = "98--103",

editor = "Mort, {Gillian Sullivan}",

booktitle = "Non profit Marketing: Perspectives and Advances",

publisher = "ANU E Press",

address = "Australia",

note = "Inaugural Australian Nonprofit Marketing Conference ; Conference date: 23-09-2004 Through 24-09-2004",

}

TY - GEN

T1 - Social Accountability : the Missing Ingredient in Public Sector Marketing

AU - Bell, George

PY - 2004

Y1 - 2004

M3 - Conference contribution

SN - 0646439405

SP - 98

EP - 103

BT - Non profit Marketing: Perspectives and Advances

A2 - Mort, Gillian Sullivan

PB - ANU E Press

CY - Canberra

T2 - Inaugural Australian Nonprofit Marketing Conference

Y2 - 23 September 2004 through 24 September 2004

ER -