Social Accountability: The Missing Ingredient in Public Sector Marketing

George Bell

    Research output: A Conference proceeding or a Chapter in BookConference contribution

    Original languageEnglish
    Title of host publicationNon profit Marketing: Perspectives and Advances
    EditorsGillian Sullivan Mort
    Place of PublicationCanberra
    PublisherANU Canberra
    Pages98-103
    Number of pages6
    ISBN (Print)0 646 43940 5
    Publication statusPublished - 2004
    EventInaugural Australian Nonprofit Marketing Conference - Canberra, Australia
    Duration: 23 Sep 200424 Sep 2004

    Conference

    ConferenceInaugural Australian Nonprofit Marketing Conference
    CountryAustralia
    CityCanberra
    Period23/09/0424/09/04

    Cite this

    Bell, G. (2004). Social Accountability: The Missing Ingredient in Public Sector Marketing. In G. S. Mort (Ed.), Non profit Marketing: Perspectives and Advances (pp. 98-103). Canberra: ANU Canberra.