Social Accountability: The Missing Ingredient in Public Sector Marketing

George Bell

    Research output: A Conference proceeding or a Chapter in BookConference contributionpeer-review

    Original languageEnglish
    Title of host publicationNon profit Marketing: Perspectives and Advances
    EditorsGillian Sullivan Mort
    Place of PublicationCanberra
    PublisherANU Canberra
    Pages98-103
    Number of pages6
    ISBN (Print)0 646 43940 5
    Publication statusPublished - 2004
    EventInaugural Australian Nonprofit Marketing Conference - Canberra, Australia
    Duration: 23 Sep 200424 Sep 2004

    Conference

    ConferenceInaugural Australian Nonprofit Marketing Conference
    CountryAustralia
    CityCanberra
    Period23/09/0424/09/04

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