Social Accountability: The Missing Ingredient in Public Sector Marketing

George Bell

    Research output: A Conference proceeding or a Chapter in BookConference contribution

    Original languageEnglish
    Title of host publicationNon profit Marketing: Perspectives and Advances
    EditorsGillian Sullivan Mort
    Place of PublicationCanberra
    PublisherANU Canberra
    Pages98-103
    Number of pages6
    ISBN (Print)0 646 43940 5
    Publication statusPublished - 2004
    EventInaugural Australian Nonprofit Marketing Conference - Canberra, Australia
    Duration: 23 Sep 200424 Sep 2004

    Conference

    ConferenceInaugural Australian Nonprofit Marketing Conference
    CountryAustralia
    CityCanberra
    Period23/09/0424/09/04

    Cite this

    Bell, G. (2004). Social Accountability: The Missing Ingredient in Public Sector Marketing. In G. S. Mort (Ed.), Non profit Marketing: Perspectives and Advances (pp. 98-103). Canberra: ANU Canberra.
    Bell, George. / Social Accountability: The Missing Ingredient in Public Sector Marketing. Non profit Marketing: Perspectives and Advances. editor / Gillian Sullivan Mort. Canberra : ANU Canberra, 2004. pp. 98-103
    @inproceedings{e8a49a110a4342c1b873ea7b9b724065,
    title = "Social Accountability: The Missing Ingredient in Public Sector Marketing",
    author = "George Bell",
    year = "2004",
    language = "English",
    isbn = "0 646 43940 5",
    pages = "98--103",
    editor = "Mort, {Gillian Sullivan}",
    booktitle = "Non profit Marketing: Perspectives and Advances",
    publisher = "ANU Canberra",

    }

    Bell, G 2004, Social Accountability: The Missing Ingredient in Public Sector Marketing. in GS Mort (ed.), Non profit Marketing: Perspectives and Advances. ANU Canberra, Canberra, pp. 98-103, Inaugural Australian Nonprofit Marketing Conference, Canberra, Australia, 23/09/04.

    Social Accountability: The Missing Ingredient in Public Sector Marketing. / Bell, George.

    Non profit Marketing: Perspectives and Advances. ed. / Gillian Sullivan Mort. Canberra : ANU Canberra, 2004. p. 98-103.

    Research output: A Conference proceeding or a Chapter in BookConference contribution

    TY - GEN

    T1 - Social Accountability: The Missing Ingredient in Public Sector Marketing

    AU - Bell, George

    PY - 2004

    Y1 - 2004

    M3 - Conference contribution

    SN - 0 646 43940 5

    SP - 98

    EP - 103

    BT - Non profit Marketing: Perspectives and Advances

    A2 - Mort, Gillian Sullivan

    PB - ANU Canberra

    CY - Canberra

    ER -

    Bell G. Social Accountability: The Missing Ingredient in Public Sector Marketing. In Mort GS, editor, Non profit Marketing: Perspectives and Advances. Canberra: ANU Canberra. 2004. p. 98-103