Social marketing

Research output: A Conference proceeding or a Chapter in Book › Chapter › peer-review

Original language	English
Title of host publication	The Marketing Book
Subtitle of host publication	Seventh Edition
Editors	Michael Baker, Susan Hart
Publisher	Taylor & Francis
Pages	508-532
Number of pages	25
ISBN (Electronic)	9781134506125
ISBN (Print)	9780415703765
DOIs	https://doi.org/10.4324/9781315890005
Publication status	Published - 14 Apr 2016
Externally published	Yes

Access to Document

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