@article{3f2d35269ba241ac9ee6e5eb60abdc01,
title = "Social Marketing Comes of Age: A Brief History of the Community of Practice, Profession, and Related Associations, With Recommendations for Future Growth",
abstract = "The emergence of the International Social Marketing Association (iSMA) and its affiliated regional associations is a key indicator that social marketing is maturing, both as a community of practice and as a profession. Through these associations, the international social marketing community has developed a consensus definition of the discipline and a consensus list of basic competencies for social marketing certificate programs. The associations are currently working on certification programs and a code of ethics. Continued movement toward professionalization can help social marketers be recognized and valued more highly for their relevant skills, knowledge, expertise, trustworthiness and altruism. At the same time, the discipline must address a number of key challenges and opportunities, to stay relevant and thrive.",
keywords = "association, brand, certification, history, profession",
author = "Jay Kassirer and Craig Lefebvre and Winthrop Morgan and Rebekah Russell-Bennett and Ross Gordon and Jeff French and Suggs, {L. Suzanne} and Nancy Lee and Biroscak, {Brian J.}",
note = "Funding Information: With some exceptions such as those mentioned above, capacity-building support for social marketing practitioners tended to be “start and stop” during the 1990s and 2000s. Some noteworthy examples include the Canadian Social Marketing Network (set up by Health Canada in 1995), the U.S. Turning Point Social Marketing National Excellence Collaborative (launched in 1997 with funding from the Robert Wood Johnson Foundation [RWJF] to engage national, state, and local organizations), and the Social Marketing Institute (founded in 1999 by Andreasen and Novelli, with funding from RWJF). Publisher Copyright: {\textcopyright} The Author(s) 2019.",
year = "2019",
month = sep,
day = "1",
doi = "10.1177/1524500419866206",
language = "English",
volume = "25",
pages = "209--225",
journal = "Social Marketing Quarterly",
issn = "1524-5004",
publisher = "Taylor & Francis",
number = "3",
}