Social marketing: the state of play and brokering the way forward

Ross Gordon, Rebekah Russell-Bennett, R. Craig Lefebvre

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	1059-1082
Number of pages	24
Journal	Journal of Marketing Management
Volume	32
Issue number	11-12
DOIs	https://doi.org/10.1080/0267257X.2016.1199156
Publication status	Published - 23 Jul 2016
Externally published	Yes

Access to Document

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AU - Lefebvre, R. Craig

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