Social marketing: the state of play and brokering the way forward

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	1059-1082
Number of pages	24
Journal	Journal of Marketing Management
Volume	32
Issue number	11-12
DOIs	https://doi.org/10.1080/0267257X.2016.1199156
Publication status	Published - 23 Jul 2016
Externally published	Yes

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@article{eb206ac8ec2740eb9b99188c5e204cc1,

title = "Social marketing: the state of play and brokering the way forward",

author = "Ross Gordon and Rebekah Russell-Bennett and Lefebvre, \{R. Craig\}",

year = "2016",

month = jul,

day = "23",

doi = "10.1080/0267257X.2016.1199156",

language = "English",

volume = "32",

pages = "1059--1082",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor \& Francis",

number = "11-12",

}

TY - JOUR

T1 - Social marketing

T2 - the state of play and brokering the way forward

AU - Gordon, Ross

AU - Russell-Bennett, Rebekah

AU - Lefebvre, R. Craig

PY - 2016/7/23

Y1 - 2016/7/23

UR - https://www.scopus.com/pages/publications/84985011688

U2 - 10.1080/0267257X.2016.1199156

DO - 10.1080/0267257X.2016.1199156

M3 - Editorial

AN - SCOPUS:84985011688

SN - 0267-257X

VL - 32

SP - 1059

EP - 1082

JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 11-12

ER -