Social marketing

Research output: A Conference proceeding or a Chapter in Book › Chapter › peer-review

Original language	English
Title of host publication	The Marketing Book
Subtitle of host publication	Seventh Edition
Editors	Michael Baker, Susan Hart
Publisher	Taylor & Francis
Pages	508-532
Number of pages	25
ISBN (Electronic)	9781134506125
ISBN (Print)	9780415703765
DOIs	https://doi.org/10.4324/9781315890005
Publication status	Published - 14 Apr 2016
Externally published	Yes

Access to Document

@inbook{e262f92a953b40aa8e60499c01c91d78,

title = "Social marketing",

author = "Rebekah Russell-Bennett",

year = "2016",

month = apr,

day = "14",

doi = "10.4324/9781315890005",

language = "English",

isbn = "9780415703765",

pages = "508--532",

editor = "Baker, \{Michael \} and Susan Hart",

booktitle = "The Marketing Book",

publisher = "Taylor \& Francis",

address = "United Kingdom",

}