Social Media and Social Support: a Framework for Patient Satisfaction in Healthcare

Irfan Khan, Zoebur Rahman, Abu Saleh, Saeed UZ Zaman Khan

Research output: Contribution to journalArticlepeer-review

5 Citations (Scopus)
50 Downloads (Pure)


Social media has been a powerful source of social support for health consumers. In the healthcare sector, social media has thrived, building on various dynamic platforms supporting the connection between social relationships, health, and wellbeing. While prior research has shown that social support exerts a positive impact on health outcomes, there is scant literature examining the implications of social support for patient satisfaction, which suggests that there is a profound gap in the extant literature. The objective of this study is to develop and test a theoretical model for understanding the relationship between different dimensions of social support and patient empowerment. The study further investigates the debated relationship between patient empowerment and patient satisfaction. The measurement model indicated an acceptable fit (χ 2 = 260.226; df, 107, χ 2 /df = 2.432, RMSEA = 0.07, GFI = 0.90, IFI = 0.95, TLI = 0.94, and CFI = 0.95). Findings indicate that emotional support (p < 0.001), information support (p < 0.05), and network support (p < 0.001) positively influence the notion of patient empowerment. In turn, patient empowerment positively influences patient satisfaction (p < 0.001). The proposed framework contributes to the health communication literature by introducing a novel framework for patient satisfaction in the social media context, which provides important inputs for healthcare service providers in developing patient empowerment strategies.

Original languageEnglish
Article number22
Pages (from-to)1-14
Number of pages14
Issue number1
Publication statusPublished - 4 Mar 2022


Dive into the research topics of 'Social Media and Social Support: a Framework for Patient Satisfaction in Healthcare'. Together they form a unique fingerprint.

Cite this