Social media in healthcare: A theoretical framework

Research output: A Conference proceeding or a Chapter in BookConference contribution

Abstract

Social media presents numerous opportunities and benefits for health professionals, consumers and service providers. Despite social media’s growing popularity, the existing information system (IS) and technology adoption theories are relatively untested in the domain of healthcare social media. Extant literature suggests that the underlying factors affecting health professionals’ social media usage and acceptance behaviours are relatively unknown and somewhat ambiguous. Semi-structured interviews with sixteen health professionals were
conducted to uncover the factors impacting on their social media adoption behaviours. The major themes emerging from the interviews were cross matched with the existing technology adoption theories to propose a novel theoretical framework called Healthcare social media usage model (HSMUM). The proposed research model explains the key drivers affecting health professionals’ social media adoption behaviours.
Original languageEnglish
Title of host publicationANZMAC
EditorsJames E Richard, Djavlonbek Kadirov
Place of PublicationNew Zealand
PublisherANZAM (Australian and New Zealand Academic of Management)
Pages637-640
Number of pages3
Publication statusPublished - 19 Nov 2019
EventAustralian and New Zealand Marketing Academy Conference 2019: Winds of Change - University of Wellington, Wellington, New Zealand
Duration: 2 Dec 20194 Dec 2019
https://confer.nz/anzmac2019/

Publication series

NameANZMAC Conference Proceedings
PublisherANZAM (Australian and New Zealand Academic of Management)
Volume2019
ISSN (Print)1447-3275

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference 2019
Abbreviated titleANZMAC 2019
CountryNew Zealand
CityWellington
Period2/12/194/12/19
Internet address

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  • Cite this

    Khan, I., Saleh, A., & Quazi, A. M. (2019). Social media in healthcare: A theoretical framework. In J. E. Richard, & D. Kadirov (Eds.), ANZMAC (pp. 637-640). (ANZMAC Conference Proceedings; Vol. 2019). ANZAM (Australian and New Zealand Academic of Management). https://confer.nz/anzmac2019/wp-content/uploads/2019/12/ANZMAC-2019-Final-Proceedings-01.12.19.pdf