Social media recruitment strategies for health research participation.

Rhonda WILSON, Kim Usher

Research output: Contribution to journalArticle

Abstract

The development of a recruitment strategy requires nurse researchers to consider the avenues available to them to fully investigate a phenomenon. In many cases, this will mean that they invite members of the public to be participants in their research. Successfully advertising the research project to potential participants requires a targeted approach, so that the participants will contribute to a data set that is sufficiently representative and analysis will elicit answers to the research questions. Societal changes in communication patterns and in media consumption have led to a downturn in traditional forms of media, such as television, radio and printed newspapers, magazines and newsletters. Increasingly, the public is using social media instead of traditional media. This change has implications for the design of research and researchers will have to adapt their recruitment strategies to include social media, if they are to collect representative rich data that can be analysed and reliably inform the findings of research.
Original languageEnglish
Pages (from-to)36-41
Number of pages6
JournalNurse Researcher
Volume25
Issue number3
DOIs
Publication statusPublished - 2017

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Social Media
Health
Research
Research Personnel
Newspapers
Television
Radio
Research Design
Nurses
Communication

Cite this

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Social media recruitment strategies for health research participation. / WILSON, Rhonda; Usher, Kim.

In: Nurse Researcher, Vol. 25, No. 3, 2017, p. 36-41.

Research output: Contribution to journalArticle

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