Social networks and digital organisation: far right parties at the 2019 Australian federal election

This paper analyses the social media networks and content of four Australian parties, assessing their relationship to the far right at the time of the 2019 Australian federal election. Using social network analysis, I map their relationship to a broader network of far-right actors in Australia on Facebook and Twitter, identifying pathways of communication, mobilisation and recruitment. The structure of the parties’ networks points to highly centralised, leader-centric organisations, placing them in a vulnerable position in terms of sustainability. This is combined with qualitative content analysis, which finds little evidence of party organisation or campaign mobilisation on either platform, despite the context of a first-order election. Instead, these parties use social media primarily for the construction of collective identities and the development and dissemination of interpretive frames, practices typically associated with social movements rather than political parties.