Social responsibility, public relations and pedagogy

Student perceptions using mental illness as a case study

Barbara WALSH, Cathy HOPE, Jaelea Skehan

Research output: Contribution to journalArticle

Abstract

This analysis identifies student perceptions of the relationship between public relations and social responsibility in their first year of study. The issue of mental illness was used as a case study through which the students could explore their understanding of their future role in public discourse on complex social issues as well as their attitudes towards mental illness. The study was undertaken by communication academics at the University of Canberra (UC) in conjunction with project staff at the Hunter Institute of Mental Health (HIMH) working on the Mindframe National Media Initiative. The research provides public relations educators with a point from which to develop a more effective and integrated whole-of-curriculum approach to social responsibility.
Original languageEnglish
Pages (from-to)53-62
Number of pages10
JournalEthical Space
Volume11
Issue number1/2
Publication statusPublished - 2014

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social responsibility
mental illness
social issue
student
mental health
educator
staff
curriculum
discourse
communication

Cite this

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Social responsibility, public relations and pedagogy : Student perceptions using mental illness as a case study. / WALSH, Barbara; HOPE, Cathy; Skehan, Jaelea.

In: Ethical Space, Vol. 11, No. 1/2, 2014, p. 53-62.

Research output: Contribution to journalArticle

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AU - WALSH, Barbara

AU - HOPE, Cathy

AU - Skehan, Jaelea

PY - 2014

Y1 - 2014

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AB - This analysis identifies student perceptions of the relationship between public relations and social responsibility in their first year of study. The issue of mental illness was used as a case study through which the students could explore their understanding of their future role in public discourse on complex social issues as well as their attitudes towards mental illness. The study was undertaken by communication academics at the University of Canberra (UC) in conjunction with project staff at the Hunter Institute of Mental Health (HIMH) working on the Mindframe National Media Initiative. The research provides public relations educators with a point from which to develop a more effective and integrated whole-of-curriculum approach to social responsibility.

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KW - public relations

KW - mental health

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SP - 53

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JO - Ethical Space

JF - Ethical Space

SN - 1742-0105

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