TY - CHAP
T1 - Socially Responsible Practices of Australian Smes
T2 - A Marketing Perspective
AU - Mankelow, Gary
AU - Quazi, Ali
N1 - Publisher Copyright:
© 2015, Academy of Marketing Science.
PY - 2015
Y1 - 2015
N2 - While issues of corporate social responsibility (CSR) and practices of large corporations have been widely addressed, the CSR practices of small and medium enterprises (SMEs) in an Australian context have remained largely unexplored in the literature. Australian SMEs are making significant financial contributions to community welfare which is reflected in their annual contribution of A$251 million to the Australian community (ABS: Generosity of Australian Businesses, 2002). This paper applies a modified version of an empirically tested CSR framework (Quazi and O’Brien, 2000) and uses a case study methodology to map the state of CSR practices of SMEs in Australia. The findings indicate that SMEs demonstrate their social obligations in terms of two contrasting orientations; profit versus non-profit and marketing versus altruism. These findings highlight important implications for marketing theory and practice.
AB - While issues of corporate social responsibility (CSR) and practices of large corporations have been widely addressed, the CSR practices of small and medium enterprises (SMEs) in an Australian context have remained largely unexplored in the literature. Australian SMEs are making significant financial contributions to community welfare which is reflected in their annual contribution of A$251 million to the Australian community (ABS: Generosity of Australian Businesses, 2002). This paper applies a modified version of an empirically tested CSR framework (Quazi and O’Brien, 2000) and uses a case study methodology to map the state of CSR practices of SMEs in Australia. The findings indicate that SMEs demonstrate their social obligations in terms of two contrasting orientations; profit versus non-profit and marketing versus altruism. These findings highlight important implications for marketing theory and practice.
KW - Business Ethic
KW - Corporate Social Responsibility
KW - Corporate Social Responsibility Activity
KW - Corporate Social Responsibility Performance
KW - Corporate Social Responsibility Practice
UR - http://www.scopus.com/inward/record.url?scp=85125239973&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-18687-0_46
DO - 10.1007/978-3-319-18687-0_46
M3 - Other chapter contribution
AN - SCOPUS:85125239973
SN - 9783319186863
T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
SP - 106
EP - 111
BT - Developments in Marketing Science
A2 - Campbell, Colin L.
PB - Springer
CY - Switzerland
ER -
