Socially Responsible Practices of Australian Smes: A Marketing Perspective

Gary Mankelow, Ali Quazi

Research output: A Conference proceeding or a Chapter in BookOther chapter contributionpeer-review


While issues of corporate social responsibility (CSR) and practices of large corporations have been widely addressed, the CSR practices of small and medium enterprises (SMEs) in an Australian context have remained largely unexplored in the literature. Australian SMEs are making significant financial contributions to community welfare which is reflected in their annual contribution of A$251 million to the Australian community (ABS: Generosity of Australian Businesses, 2002). This paper applies a modified version of an empirically tested CSR framework (Quazi and O’Brien, 2000) and uses a case study methodology to map the state of CSR practices of SMEs in Australia. The findings indicate that SMEs demonstrate their social obligations in terms of two contrasting orientations; profit versus non-profit and marketing versus altruism. These findings highlight important implications for marketing theory and practice.

Original languageEnglish
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
EditorsColin L. Campbell
Place of PublicationSwitzerland
Number of pages6
ISBN (Print)9783319186863
Publication statusPublished - 2015

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173


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