Socially Responsible Practices of Australian Smes: A Marketing Perspective

Gary Mankelow; Ali Quazi

doi:10.1007/978-3-319-18687-0_46

Socially Responsible Practices of Australian Smes: A Marketing Perspective

Gary Mankelow
, Ali Quazi

Canberra Business School

Research output: A Conference proceeding or a Chapter in Book › Other chapter contribution › peer-review

Abstract

While issues of corporate social responsibility (CSR) and practices of large corporations have been widely addressed, the CSR practices of small and medium enterprises (SMEs) in an Australian context have remained largely unexplored in the literature. Australian SMEs are making significant financial contributions to community welfare which is reflected in their annual contribution of A$251 million to the Australian community (ABS: Generosity of Australian Businesses, 2002). This paper applies a modified version of an empirically tested CSR framework (Quazi and O’Brien, 2000) and uses a case study methodology to map the state of CSR practices of SMEs in Australia. The findings indicate that SMEs demonstrate their social obligations in terms of two contrasting orientations; profit versus non-profit and marketing versus altruism. These findings highlight important implications for marketing theory and practice.

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Editors	Colin L. Campbell
Place of Publication	Switzerland
Publisher	Springer
Pages	106-111
Number of pages	6
ISBN (Print)	9783319186863
DOIs	https://doi.org/10.1007/978-3-319-18687-0_46
Publication status	Published - 2015

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 8 Decent Work and Economic Growth
SDG 9 Industry, Innovation, and Infrastructure
SDG 12 Responsible Consumption and Production

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10.1007/978-3-319-18687-0_46

Cite this

Mankelow, G., & Quazi, A. (2015). Socially Responsible Practices of Australian Smes: A Marketing Perspective. In C. L. Campbell (Ed.), Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 106-111). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer. https://doi.org/10.1007/978-3-319-18687-0_46

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abstract = "While issues of corporate social responsibility (CSR) and practices of large corporations have been widely addressed, the CSR practices of small and medium enterprises (SMEs) in an Australian context have remained largely unexplored in the literature. Australian SMEs are making significant financial contributions to community welfare which is reflected in their annual contribution of A\$251 million to the Australian community (ABS: Generosity of Australian Businesses, 2002). This paper applies a modified version of an empirically tested CSR framework (Quazi and O{\textquoteright}Brien, 2000) and uses a case study methodology to map the state of CSR practices of SMEs in Australia. The findings indicate that SMEs demonstrate their social obligations in terms of two contrasting orientations; profit versus non-profit and marketing versus altruism. These findings highlight important implications for marketing theory and practice.",

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Mankelow, G & Quazi, A 2015, Socially Responsible Practices of Australian Smes: A Marketing Perspective. in CL Campbell (ed.), Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer, Switzerland, pp. 106-111. https://doi.org/10.1007/978-3-319-18687-0_46

Socially Responsible Practices of Australian Smes: A Marketing Perspective. / Mankelow, Gary; Quazi, Ali.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. ed. / Colin L. Campbell. Switzerland: Springer, 2015. p. 106-111 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: A Conference proceeding or a Chapter in Book › Other chapter contribution › peer-review

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T1 - Socially Responsible Practices of Australian Smes

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N2 - While issues of corporate social responsibility (CSR) and practices of large corporations have been widely addressed, the CSR practices of small and medium enterprises (SMEs) in an Australian context have remained largely unexplored in the literature. Australian SMEs are making significant financial contributions to community welfare which is reflected in their annual contribution of A$251 million to the Australian community (ABS: Generosity of Australian Businesses, 2002). This paper applies a modified version of an empirically tested CSR framework (Quazi and O’Brien, 2000) and uses a case study methodology to map the state of CSR practices of SMEs in Australia. The findings indicate that SMEs demonstrate their social obligations in terms of two contrasting orientations; profit versus non-profit and marketing versus altruism. These findings highlight important implications for marketing theory and practice.

AB - While issues of corporate social responsibility (CSR) and practices of large corporations have been widely addressed, the CSR practices of small and medium enterprises (SMEs) in an Australian context have remained largely unexplored in the literature. Australian SMEs are making significant financial contributions to community welfare which is reflected in their annual contribution of A$251 million to the Australian community (ABS: Generosity of Australian Businesses, 2002). This paper applies a modified version of an empirically tested CSR framework (Quazi and O’Brien, 2000) and uses a case study methodology to map the state of CSR practices of SMEs in Australia. The findings indicate that SMEs demonstrate their social obligations in terms of two contrasting orientations; profit versus non-profit and marketing versus altruism. These findings highlight important implications for marketing theory and practice.

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KW - Corporate Social Responsibility Performance

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Socially Responsible Practices of Australian Smes: A Marketing Perspective

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