Original language | English |
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Title of host publication | Marketing in Transition: Scarcity, Globalism Sustainability |
Editors | Collin J Campbell |
Place of Publication | Oslo, Norway |
Publisher | Academy of Marketing Science |
Pages | 118-123 |
Number of pages | 6 |
Volume | 14 |
Publication status | Published - 2009 |
Event | World Marketing Congress - Oslo, Norway Duration: 21 Jul 2009 → 25 Jul 2009 |
Conference
Conference | World Marketing Congress |
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Country/Territory | Norway |
City | Oslo |
Period | 21/07/09 → 25/07/09 |