| Original language | English |
|---|---|
| Title of host publication | Marketing in Transition: Scarcity, Globalism Sustainability |
| Editors | Collin J Campbell |
| Place of Publication | Oslo, Norway |
| Publisher | Academy of Marketing Science |
| Pages | 118-123 |
| Number of pages | 6 |
| Volume | 14 |
| Publication status | Published - 2009 |
| Event | World Marketing Congress - Oslo, Norway Duration: 21 Jul 2009 → 25 Jul 2009 |
Conference
| Conference | World Marketing Congress |
|---|---|
| Country/Territory | Norway |
| City | Oslo |
| Period | 21/07/09 → 25/07/09 |