Societal-Level Versus Individual-Level Predictions of Ethical Behavior: A 48-Society Study of Collectivism and Individualism

David A. Ralston; Carolyn P. Egri; Olivier Furrer; Min Hsun Kuo; Yongjuan Li; Florian Wangenheim; Marina Dabic; Irina Naoumova; Katsuhiko Shimizu; María Teresa de la Garza Carranza; Ping Ping Fu; Vojko V. Potocan; Andre Pekerti; Tomasz Lenartowicz; Narasimhan Srinivasan; Tania Casado; Ana Maria Rossi; Erna Szabo; Arif Butt; Ian Palmer; Prem Ramburuth; David M. Brock; Jane Terpstra-Tong; Ilya Grison; Emmanuelle Reynaud; Malika Richards; Philip Hallinger; Francisco B. Castro; Jaime Ruiz-Gutiérrez; Laurie Milton; Mahfooz Ansari; Arunas Starkus; Audra Mockaitis; Tevfik Dalgic; Fidel León-Darder; Hung Vu Thanh; Yong lin Moon; Mario Molteni; Yongqing FANG; Jose Pla-Barber; Ruth Alas; Isabelle Maignan; Jorge C. Jesuino; Chay Hoon Lee; Joel D. Nicholson; Ho Beng Chia; Wade Danis; Ajantha S. Dharmasiri; Mark Weber

doi:10.1007/s10551-013-1744-9

Societal-Level Versus Individual-Level Predictions of Ethical Behavior: A 48-Society Study of Collectivism and Individualism

David A. Ralston, Carolyn P. Egri, Olivier Furrer, Min Hsun Kuo, Yongjuan Li, Florian Wangenheim, Marina Dabic, Irina Naoumova, Katsuhiko Shimizu, María Teresa de la Garza Carranza, Ping Ping Fu, Vojko V. Potocan, Andre Pekerti, Tomasz Lenartowicz, Narasimhan Srinivasan, Tania Casado, Ana Maria Rossi, Erna Szabo, Arif Butt, Ian PalmerPrem Ramburuth, David M. Brock, Jane Terpstra-Tong, Ilya Grison, Emmanuelle Reynaud, Malika Richards, Philip Hallinger, Francisco B. Castro, Jaime Ruiz-Gutiérrez, Laurie Milton, Mahfooz Ansari, Arunas Starkus, Audra Mockaitis, Tevfik Dalgic, Fidel León-Darder, Hung Vu Thanh, Yong lin Moon, Mario Molteni, Yongqing FANG, Jose Pla-Barber, Ruth Alas, Isabelle Maignan, Jorge C. Jesuino, Chay Hoon Lee, Joel D. Nicholson, Ho Beng Chia, Wade Danis, Ajantha S. Dharmasiri, Mark Weber

Canberra Business School

Research output: Contribution to journal › Article › peer-review

67 Citations (Scopus)

Abstract

Is the societal-level of analysis sufficient today to understand the values of those in the global workforce? Or are individual-level analyses more appropriate for assessing the influence of values on ethical behaviors across country workforces? Using multi-level analyses for a 48-society sample, we test the utility of both the societal-level and individual-level dimensions of collectivism and individualism values for predicting ethical behaviors of business professionals. Our values-based behavioral analysis indicates that values at the individual-level make a more significant contribution to explaining variance in ethical behaviors than do values at the societal-level. Implicitly, our findings question the soundness of using societal-level values measures. Implications for international business research are discussed.

Original language	English
Pages (from-to)	283-306
Number of pages	24
Journal	Journal of Business Ethics
Volume	122
Issue number	2
DOIs	https://doi.org/10.1007/s10551-013-1744-9
Publication status	Published - Jun 2014

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Ralston, D. A., Egri, C. P., Furrer, O., Kuo, M. H., Li, Y., Wangenheim, F., Dabic, M., Naoumova, I., Shimizu, K., de la Garza Carranza, M. T., Fu, P. P., Potocan, V. V., Pekerti, A., Lenartowicz, T., Srinivasan, N., Casado, T., Rossi, A. M., Szabo, E., Butt, A., ... Weber, M. (2014). Societal-Level Versus Individual-Level Predictions of Ethical Behavior: A 48-Society Study of Collectivism and Individualism. Journal of Business Ethics, 122(2), 283-306. https://doi.org/10.1007/s10551-013-1744-9

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title = "Societal-Level Versus Individual-Level Predictions of Ethical Behavior: A 48-Society Study of Collectivism and Individualism",

abstract = "Is the societal-level of analysis sufficient today to understand the values of those in the global workforce? Or are individual-level analyses more appropriate for assessing the influence of values on ethical behaviors across country workforces? Using multi-level analyses for a 48-society sample, we test the utility of both the societal-level and individual-level dimensions of collectivism and individualism values for predicting ethical behaviors of business professionals. Our values-based behavioral analysis indicates that values at the individual-level make a more significant contribution to explaining variance in ethical behaviors than do values at the societal-level. Implicitly, our findings question the soundness of using societal-level values measures. Implications for international business research are discussed.",

keywords = "Collectivism, Cultural values, Hierarchical linear modeling, Individualism, Influence ethics",

author = "Ralston, {David A.} and Egri, {Carolyn P.} and Olivier Furrer and Kuo, {Min Hsun} and Yongjuan Li and Florian Wangenheim and Marina Dabic and Irina Naoumova and Katsuhiko Shimizu and {de la Garza Carranza}, {Mar{\'i}a Teresa} and Fu, {Ping Ping} and Potocan, {Vojko V.} and Andre Pekerti and Tomasz Lenartowicz and Narasimhan Srinivasan and Tania Casado and Rossi, {Ana Maria} and Erna Szabo and Arif Butt and Ian Palmer and Prem Ramburuth and Brock, {David M.} and Jane Terpstra-Tong and Ilya Grison and Emmanuelle Reynaud and Malika Richards and Philip Hallinger and Castro, {Francisco B.} and Jaime Ruiz-Guti{\'e}rrez and Laurie Milton and Mahfooz Ansari and Arunas Starkus and Audra Mockaitis and Tevfik Dalgic and Fidel Le{\'o}n-Darder and Thanh, {Hung Vu} and Moon, {Yong lin} and Mario Molteni and Yongqing FANG and Jose Pla-Barber and Ruth Alas and Isabelle Maignan and Jesuino, {Jorge C.} and Lee, {Chay Hoon} and Nicholson, {Joel D.} and Chia, {Ho Beng} and Wade Danis and Dharmasiri, {Ajantha S.} and Mark Weber",

year = "2014",

month = jun,

doi = "10.1007/s10551-013-1744-9",

language = "English",

volume = "122",

pages = "283--306",

journal = "Journal of Business Ethics",

issn = "1573-0697",

publisher = "Springer",

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Ralston, DA, Egri, CP, Furrer, O, Kuo, MH, Li, Y, Wangenheim, F, Dabic, M, Naoumova, I, Shimizu, K, de la Garza Carranza, MT, Fu, PP, Potocan, VV, Pekerti, A, Lenartowicz, T, Srinivasan, N, Casado, T, Rossi, AM, Szabo, E, Butt, A, Palmer, I, Ramburuth, P, Brock, DM, Terpstra-Tong, J, Grison, I, Reynaud, E, Richards, M, Hallinger, P, Castro, FB, Ruiz-Gutiérrez, J, Milton, L, Ansari, M, Starkus, A, Mockaitis, A, Dalgic, T, León-Darder, F, Thanh, HV, Moon, YL, Molteni, M, FANG, Y, Pla-Barber, J, Alas, R, Maignan, I, Jesuino, JC, Lee, CH, Nicholson, JD, Chia, HB, Danis, W, Dharmasiri, AS & Weber, M 2014, 'Societal-Level Versus Individual-Level Predictions of Ethical Behavior: A 48-Society Study of Collectivism and Individualism', Journal of Business Ethics, vol. 122, no. 2, pp. 283-306. https://doi.org/10.1007/s10551-013-1744-9

TY - JOUR

T1 - Societal-Level Versus Individual-Level Predictions of Ethical Behavior

T2 - A 48-Society Study of Collectivism and Individualism

AU - Ralston, David A.

AU - Egri, Carolyn P.

AU - Furrer, Olivier

AU - Kuo, Min Hsun

AU - Li, Yongjuan

AU - Wangenheim, Florian

AU - Dabic, Marina

AU - Naoumova, Irina

AU - Shimizu, Katsuhiko

AU - de la Garza Carranza, María Teresa

AU - Fu, Ping Ping

AU - Potocan, Vojko V.

AU - Pekerti, Andre

AU - Lenartowicz, Tomasz

AU - Srinivasan, Narasimhan

AU - Casado, Tania

AU - Rossi, Ana Maria

AU - Szabo, Erna

AU - Butt, Arif

AU - Palmer, Ian

AU - Ramburuth, Prem

AU - Brock, David M.

AU - Terpstra-Tong, Jane

AU - Grison, Ilya

AU - Reynaud, Emmanuelle

AU - Richards, Malika

AU - Hallinger, Philip

AU - Castro, Francisco B.

AU - Ruiz-Gutiérrez, Jaime

AU - Milton, Laurie

AU - Ansari, Mahfooz

AU - Starkus, Arunas

AU - Mockaitis, Audra

AU - Dalgic, Tevfik

AU - León-Darder, Fidel

AU - Thanh, Hung Vu

AU - Moon, Yong lin

AU - Molteni, Mario

AU - FANG, Yongqing

AU - Pla-Barber, Jose

AU - Alas, Ruth

AU - Maignan, Isabelle

AU - Jesuino, Jorge C.

AU - Lee, Chay Hoon

AU - Nicholson, Joel D.

AU - Chia, Ho Beng

AU - Danis, Wade

AU - Dharmasiri, Ajantha S.

AU - Weber, Mark

PY - 2014/6

Y1 - 2014/6

N2 - Is the societal-level of analysis sufficient today to understand the values of those in the global workforce? Or are individual-level analyses more appropriate for assessing the influence of values on ethical behaviors across country workforces? Using multi-level analyses for a 48-society sample, we test the utility of both the societal-level and individual-level dimensions of collectivism and individualism values for predicting ethical behaviors of business professionals. Our values-based behavioral analysis indicates that values at the individual-level make a more significant contribution to explaining variance in ethical behaviors than do values at the societal-level. Implicitly, our findings question the soundness of using societal-level values measures. Implications for international business research are discussed.

AB - Is the societal-level of analysis sufficient today to understand the values of those in the global workforce? Or are individual-level analyses more appropriate for assessing the influence of values on ethical behaviors across country workforces? Using multi-level analyses for a 48-society sample, we test the utility of both the societal-level and individual-level dimensions of collectivism and individualism values for predicting ethical behaviors of business professionals. Our values-based behavioral analysis indicates that values at the individual-level make a more significant contribution to explaining variance in ethical behaviors than do values at the societal-level. Implicitly, our findings question the soundness of using societal-level values measures. Implications for international business research are discussed.

KW - Collectivism

KW - Cultural values

KW - Hierarchical linear modeling

KW - Individualism

KW - Influence ethics

UR - http://www.scopus.com/inward/record.url?scp=84902845832&partnerID=8YFLogxK

U2 - 10.1007/s10551-013-1744-9

DO - 10.1007/s10551-013-1744-9

M3 - Article

SN - 1573-0697

VL - 122

SP - 283

EP - 306

JO - Journal of Business Ethics

JF - Journal of Business Ethics

IS - 2

ER -

Societal-Level Versus Individual-Level Predictions of Ethical Behavior: A 48-Society Study of Collectivism and Individualism

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