Something Haunting You?

Reframing and Promoting Help-Seeking for Young Men: The Co-Creation and Evaluation of a Social Marketing Campaign

Barbara Spears, Carmel Taddeo, Alan Barnes, Philippa Collin, Teresa Swift, Jane Web-Williams, Cindy Brock, Phillip Kavanagh, Judy Drennan, Mark Razzeli, Valentina Borbone

Research output: Book/ReportReports

Abstract

Young people possess capabilities, knowledge and creativity to live healthy and happy lives. However, in Australia, similar to elsewhere in the world, young people report high levels of psychological distress brought about through such everyday events as: managing uncertain life transitions; peer pressures and influences; bullying and cyberbullying; and discrimination. Despite high levels of mental health literacy, many young people-especially young men-are reluctant to seek help for physical or mental health problems, preferring to try and resolve the issues themselves as part of their burgeoning independence and autonomy. These are not new challenges. Novel and creative strategies are needed to respectfully and effectively communicate with young men in particular, and connect them to information and support when they need it.
Original languageEnglish
Place of PublicationMelbourne, Australia
PublisherYoung and Well Cooperative Research Centre
Commissioning bodyYoung and Well - Cooperative Research Centre (CRC)
Number of pages80
ISBN (Print)9780994568861
Publication statusPublished - Jun 2016
Externally publishedYes

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social marketing
campaign
mental health
evaluation
creativity
discrimination
exclusion
autonomy
literacy
event

Cite this

Spears, B., Taddeo, C., Barnes, A., Collin, P., Swift, T., Web-Williams, J., ... Borbone, V. (2016). Something Haunting You? Reframing and Promoting Help-Seeking for Young Men: The Co-Creation and Evaluation of a Social Marketing Campaign. Melbourne, Australia: Young and Well Cooperative Research Centre.
Spears, Barbara ; Taddeo, Carmel ; Barnes, Alan ; Collin, Philippa ; Swift, Teresa ; Web-Williams, Jane ; Brock, Cindy ; Kavanagh, Phillip ; Drennan, Judy ; Razzeli, Mark ; Borbone, Valentina. / Something Haunting You? Reframing and Promoting Help-Seeking for Young Men: The Co-Creation and Evaluation of a Social Marketing Campaign. Melbourne, Australia : Young and Well Cooperative Research Centre, 2016. 80 p.
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Spears, B, Taddeo, C, Barnes, A, Collin, P, Swift, T, Web-Williams, J, Brock, C, Kavanagh, P, Drennan, J, Razzeli, M & Borbone, V 2016, Something Haunting You? Reframing and Promoting Help-Seeking for Young Men: The Co-Creation and Evaluation of a Social Marketing Campaign. Young and Well Cooperative Research Centre, Melbourne, Australia.

Something Haunting You? Reframing and Promoting Help-Seeking for Young Men: The Co-Creation and Evaluation of a Social Marketing Campaign. / Spears, Barbara; Taddeo, Carmel; Barnes, Alan; Collin, Philippa; Swift, Teresa; Web-Williams, Jane; Brock, Cindy; Kavanagh, Phillip; Drennan, Judy; Razzeli, Mark; Borbone, Valentina.

Melbourne, Australia : Young and Well Cooperative Research Centre, 2016. 80 p.

Research output: Book/ReportReports

TY - BOOK

T1 - Something Haunting You?

T2 - Reframing and Promoting Help-Seeking for Young Men: The Co-Creation and Evaluation of a Social Marketing Campaign

AU - Spears, Barbara

AU - Taddeo, Carmel

AU - Barnes, Alan

AU - Collin, Philippa

AU - Swift, Teresa

AU - Web-Williams, Jane

AU - Brock, Cindy

AU - Kavanagh, Phillip

AU - Drennan, Judy

AU - Razzeli, Mark

AU - Borbone, Valentina

PY - 2016/6

Y1 - 2016/6

N2 - Young people possess capabilities, knowledge and creativity to live healthy and happy lives. However, in Australia, similar to elsewhere in the world, young people report high levels of psychological distress brought about through such everyday events as: managing uncertain life transitions; peer pressures and influences; bullying and cyberbullying; and discrimination. Despite high levels of mental health literacy, many young people-especially young men-are reluctant to seek help for physical or mental health problems, preferring to try and resolve the issues themselves as part of their burgeoning independence and autonomy. These are not new challenges. Novel and creative strategies are needed to respectfully and effectively communicate with young men in particular, and connect them to information and support when they need it.

AB - Young people possess capabilities, knowledge and creativity to live healthy and happy lives. However, in Australia, similar to elsewhere in the world, young people report high levels of psychological distress brought about through such everyday events as: managing uncertain life transitions; peer pressures and influences; bullying and cyberbullying; and discrimination. Despite high levels of mental health literacy, many young people-especially young men-are reluctant to seek help for physical or mental health problems, preferring to try and resolve the issues themselves as part of their burgeoning independence and autonomy. These are not new challenges. Novel and creative strategies are needed to respectfully and effectively communicate with young men in particular, and connect them to information and support when they need it.

M3 - Reports

SN - 9780994568861

BT - Something Haunting You?

PB - Young and Well Cooperative Research Centre

CY - Melbourne, Australia

ER -

Spears B, Taddeo C, Barnes A, Collin P, Swift T, Web-Williams J et al. Something Haunting You? Reframing and Promoting Help-Seeking for Young Men: The Co-Creation and Evaluation of a Social Marketing Campaign. Melbourne, Australia: Young and Well Cooperative Research Centre, 2016. 80 p.