Original language | English |
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Title of host publication | Strategic Sport Marketing |
Editors | D Shilbury, H Westerbeek, S Quick, D Funk |
Place of Publication | Australia |
Publisher | Allen & Unwin |
Pages | 229-244 |
Number of pages | 16 |
Edition | 3rd |
ISBN (Print) | 9781741756265 |
Publication status | Published - 2009 |
Sport and New Media
Anthony BEATON, Kevin Filo
Research output: A Conference proceeding or a Chapter in Book › Chapter