| Original language | English |
|---|---|
| Title of host publication | Strategic Sport Marketing |
| Editors | D Shilbury, H Westerbeek, S Quick, D Funk |
| Place of Publication | Australia |
| Publisher | Allen & Unwin |
| Pages | 229-244 |
| Number of pages | 16 |
| Edition | 3rd |
| ISBN (Print) | 9781741756265 |
| Publication status | Published - 2009 |
Sport and New Media
Anthony BEATON, Kevin Filo
Research output: A Conference proceeding or a Chapter in Book › Chapter