Sport consumer motivation: Autonomy and control orientations that regulate fan behaviours

Daniel Funk, Anthony BEATON, Konstantinos Alexandris

    Research output: Contribution to journalArticle

    29 Citations (Scopus)


    The vast majority of research on sport consumers fails to utilize a theoretical understanding of motivation to examine behaviour. Self-Determination Theory was used to develop a new understanding of sport consumer motivation. Sport consumer motivation is conceptualized as representing autonomy and control orientations that energize a desire to engage in sport goal directed behaviour to acquire positive benefits.
    Original languageEnglish
    Pages (from-to)355-367
    Number of pages13
    JournalSport Management Review
    Issue number3
    Publication statusPublished - 2012


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