Sport consumer motivation: Autonomy and control orientations that regulate fan behaviours

Daniel Funk, Anthony BEATON, Konstantinos Alexandris

    Research output: Contribution to journalArticle

    28 Citations (Scopus)

    Abstract

    The vast majority of research on sport consumers fails to utilize a theoretical understanding of motivation to examine behaviour. Self-Determination Theory was used to develop a new understanding of sport consumer motivation. Sport consumer motivation is conceptualized as representing autonomy and control orientations that energize a desire to engage in sport goal directed behaviour to acquire positive benefits.
    Original languageEnglish
    Pages (from-to)355-367
    Number of pages13
    JournalSport Management Review
    Volume15
    Issue number3
    DOIs
    Publication statusPublished - 2012

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    Cite this

    Funk, Daniel ; BEATON, Anthony ; Alexandris, Konstantinos. / Sport consumer motivation: Autonomy and control orientations that regulate fan behaviours. In: Sport Management Review. 2012 ; Vol. 15, No. 3. pp. 355-367.
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    Sport consumer motivation: Autonomy and control orientations that regulate fan behaviours. / Funk, Daniel; BEATON, Anthony; Alexandris, Konstantinos.

    In: Sport Management Review, Vol. 15, No. 3, 2012, p. 355-367.

    Research output: Contribution to journalArticle

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