Sport in the new media landscape: Community, participation and discourse

Andrew S. Ross, Damian J. Rivers

Research output: Contribution to journalEditorialpeer-review

6 Citations (Scopus)


Sport has long been a prominent feature of scholarly investigation across diverse disciplines including, but not limited to, education, communication, media studies, tourism, advertising and marketing, public relations, sociology, psychology, and linguistics. However, with the rapid evolution and widespread adoption of new media platforms and associated technologies, the study of sport and its position within these disciplines demands recalibration. Combined with a multitude of mobile devices, sports-related new media platforms and technologies offer a means of self-tracking activities and an opportunity for individuals to participate within online communities alongside people with similar interests (see for example Smith and Treem, 2017, Stragier et al., 2016, Thorpe, 2017). Within these communities, and in relation to the particular sporting activity and media context binding members together, hybrid identities are constructed and shared, negotiated and contextualised, locales of participation are promoted, and certain behaviours and modes of interaction are normalised. Discursive participation must therefore be re-conceptualised in a manner reflective of such technologically-primed complexity.
Original languageEnglish
Article number100378
Pages (from-to)1-3
Number of pages3
JournalDiscourse, Context and Media
Publication statusPublished - Jun 2020
Externally publishedYes


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