Sport mega-event volunteers' motivations and postevent intention to volunteer: The Sydney World Masters Games, 2009

Tracey DICKSON, Simon Darcy, Deborah Edwards, F. Anne Terwiel

Research output: Contribution to journalArticlepeer-review

46 Citations (Scopus)

Abstract

Investment in mega-sport events is frequently justified on the basis that there are infrastructure and social legacies that remain after the event. This research explores the claims of a social legacy through a pre-and post-Games survey of volunteers at the Sydney World Masters Games 2009 (SWMG). Through online surveys the research explores pre-and post-volunteer motivations, postevent volunteering intentions before the Games and actual volunteer behavior after the Games. The pre-Games survey supports previous research that a desire to be involved in the event motivates people to volunteer. However, the postevent expression of motivations shifted to a more altruistic focus. The postevent volunteering intentions as indicated in the preevent survey would support the claim of a social legacy; however, this was not supported by the postevent measures of volunteering levels. The use of a pre-and postevent survey has highlighted that the timing of measures of motivations can influence responses and one may not depend on preevent intentions as an indicator of postevent behaviors.
Original languageEnglish
Pages (from-to)227-245
Number of pages19
JournalEvent Management
Volume19
Issue number2
DOIs
Publication statusPublished - 1 Jan 2015

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