Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy

Byron Keating

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)192-195
Number of pages4
JournalJournal of Consumer Marketing
Volume27
Issue number2
DOIs
Publication statusPublished - 2010

Cite this

@article{06eb5aa27b5a476aa1ea1c512f9cfb9e,
title = "Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy",
author = "Byron Keating",
year = "2010",
doi = "10.1108/07363761011027295",
language = "English",
volume = "27",
pages = "192--195",
journal = "Journal of Consumer Marketing",
issn = "0736-3761",
publisher = "Emerald Group Publishing Ltd.",
number = "2",

}

Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy. / Keating, Byron.

In: Journal of Consumer Marketing, Vol. 27, No. 2, 2010, p. 192-195.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy

AU - Keating, Byron

PY - 2010

Y1 - 2010

U2 - 10.1108/07363761011027295

DO - 10.1108/07363761011027295

M3 - Article

VL - 27

SP - 192

EP - 195

JO - Journal of Consumer Marketing

JF - Journal of Consumer Marketing

SN - 0736-3761

IS - 2

ER -