Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy

Byron Keating

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	192-195
Number of pages	4
Journal	Journal of Consumer Marketing
Volume	27
Issue number	2
DOIs	https://doi.org/10.1108/07363761011027295
Publication status	Published - 2010

Access to Document

@article{06eb5aa27b5a476aa1ea1c512f9cfb9e,

title = "Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy",

author = "Byron Keating",

year = "2010",

doi = "10.1108/07363761011027295",

language = "English",

volume = "27",

pages = "192--195",

journal = "Journal of Consumer Marketing",

issn = "0736-3761",

publisher = "Emerald",

number = "2",

}