Strategic communication: making sense of issues management

James Mahoney

    Research output: A Conference proceeding or a Chapter in BookConference contribution

    Abstract

    Strategic communication deals with how an organisation functions as a social actor to advance its
    mission (Hallahan et al. 2007). Issues management is about how organisations (governments)
    identify, analyse and deal with issues that are important to them — not just in a party political sense.
    This paper will explore the links between strategic communication and issues management to
    theorise that the principles of strategic communication in business apply equally to politics and
    government. The paper argues that the change agendas of politics are analogous to structural change
    in corporations. The paper uses an exploratory analysis of issues raised by citizens in the Federal
    Government’s series of community cabinets since 2008 to argue that there should be greater
    emphasis on consultation if politicians are to accurately gauge the mood of the electorate.
    Original languageEnglish
    Title of host publicationCommunication Policy and Research Forum 2010
    Place of PublicationSydney, Australia
    PublisherNetwork Insight
    Pages174-185
    Number of pages12
    Volume2010
    ISBN (Print)9780980434439
    Publication statusPublished - 2010
    EventCommunication Policy and Research Forum 2010 - Sydney, Australia
    Duration: 15 Nov 201016 Nov 2010

    Conference

    ConferenceCommunication Policy and Research Forum 2010
    CountryAustralia
    CitySydney
    Period15/11/1016/11/10

    Fingerprint

    communication
    management
    politics
    social actor
    mood
    politician
    corporation
    citizen
    community

    Cite this

    Mahoney, J. (2010). Strategic communication: making sense of issues management. In Communication Policy and Research Forum 2010 (Vol. 2010, pp. 174-185). Sydney, Australia: Network Insight.
    Mahoney, James. / Strategic communication: making sense of issues management. Communication Policy and Research Forum 2010. Vol. 2010 Sydney, Australia : Network Insight, 2010. pp. 174-185
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    Mahoney, J 2010, Strategic communication: making sense of issues management. in Communication Policy and Research Forum 2010. vol. 2010, Network Insight, Sydney, Australia, pp. 174-185, Communication Policy and Research Forum 2010, Sydney, Australia, 15/11/10.

    Strategic communication: making sense of issues management. / Mahoney, James.

    Communication Policy and Research Forum 2010. Vol. 2010 Sydney, Australia : Network Insight, 2010. p. 174-185.

    Research output: A Conference proceeding or a Chapter in BookConference contribution

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    Mahoney J. Strategic communication: making sense of issues management. In Communication Policy and Research Forum 2010. Vol. 2010. Sydney, Australia: Network Insight. 2010. p. 174-185