Strengthening the bridge between consumers and their organic food choices

David PEARSON

Research output: A Conference proceeding or a Chapter in BookConference contributionpeer-review

Abstract

Over the last 50 years the organic food movement has developed into the most visible global brand for consumers when they wish to choose products that are healthier and come from a more environmentally sustainable food system. However, organic products need to be a more viable option for consumers if they are to achieve their full potential. After reviewing key research on why consumers purchase organic products, including results from a recent study in Australia (N=1011), the paper concludes that the key challenge is to convince consumers of their superior ‘value’ – where enhanced health and environmental credentials overcome the higher price of organic products.
Original languageEnglish
Title of host publicationBuilding Organic Bridges: Proceedings of the 4th ISOFAR Scientific Conference at the Organic World Congress 2014
EditorsG Rahmann, U Aksoy
Place of PublicationGermany
PublisherISOFAR
Pages1-4
Number of pages4
Volume1
ISBN (Print)9783865761286
Publication statusPublished - 2014
Event4th ISOFAR Scientific Conference at Organic World Congress 2014 - Istanbul, Turkey
Duration: 13 Oct 201415 Oct 2014

Conference

Conference4th ISOFAR Scientific Conference at Organic World Congress 2014
Country/TerritoryTurkey
CityIstanbul
Period13/10/1415/10/14

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