Strengthening the bridge between consumers and their organic food choices

David PEARSON

Strengthening the bridge between consumers and their organic food choices

David PEARSON

Arts & Communication

Research output: A Conference proceeding or a Chapter in Book › Conference contribution › peer-review

Abstract

Over the last 50 years the organic food movement has developed into the most visible global brand for consumers when they wish to choose products that are healthier and come from a more environmentally sustainable food system. However, organic products need to be a more viable option for consumers if they are to achieve their full potential. After reviewing key research on why consumers purchase organic products, including results from a recent study in Australia (N=1011), the paper concludes that the key challenge is to convince consumers of their superior ‘value’ – where enhanced health and environmental credentials overcome the higher price of organic products.

Original language	English
Title of host publication	Building Organic Bridges: Proceedings of the 4th ISOFAR Scientific Conference at the Organic World Congress 2014
Editors	G Rahmann, U Aksoy
Place of Publication	Germany
Publisher	ISOFAR
Pages	1-4
Number of pages	4
Volume	1
ISBN (Print)	9783865761286
Publication status	Published - 2014
Event	4th ISOFAR Scientific Conference at Organic World Congress 2014 - Istanbul, Turkey Duration: 13 Oct 2014 → 15 Oct 2014

Conference

Conference	4th ISOFAR Scientific Conference at Organic World Congress 2014
Country/Territory	Turkey
City	Istanbul
Period	13/10/14 → 15/10/14

Access to Document

http://www.isofar.org/isofar/images/conferences/2014_owc/OWC14%20proceedings%20Volume%201%20web.pdf

Cite this

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title = "Strengthening the bridge between consumers and their organic food choices",

abstract = "Over the last 50 years the organic food movement has developed into the most visible global brand for consumers when they wish to choose products that are healthier and come from a more environmentally sustainable food system. However, organic products need to be a more viable option for consumers if they are to achieve their full potential. After reviewing key research on why consumers purchase organic products, including results from a recent study in Australia (N=1011), the paper concludes that the key challenge is to convince consumers of their superior {\textquoteleft}value{\textquoteright} – where enhanced health and environmental credentials overcome the higher price of organic products.",

keywords = "communication, marketing, food",

author = "David PEARSON",

year = "2014",

language = "English",

isbn = "9783865761286",

volume = "1",

pages = "1--4",

editor = "G Rahmann and U Aksoy",

booktitle = "Building Organic Bridges: Proceedings of the 4th ISOFAR Scientific Conference at the Organic World Congress 2014",

publisher = "ISOFAR",

note = "4th ISOFAR Scientific Conference at Organic World Congress 2014 ; Conference date: 13-10-2014 Through 15-10-2014",

}

PEARSON, D 2014, Strengthening the bridge between consumers and their organic food choices. in G Rahmann & U Aksoy (eds), Building Organic Bridges: Proceedings of the 4th ISOFAR Scientific Conference at the Organic World Congress 2014. vol. 1, ISOFAR, Germany, pp. 1-4, 4th ISOFAR Scientific Conference at Organic World Congress 2014, Istanbul, Turkey, 13/10/14. <http://www.isofar.org/isofar/images/conferences/2014_owc/OWC14%20proceedings%20Volume%201%20web.pdf>

Strengthening the bridge between consumers and their organic food choices. / PEARSON, David.
Building Organic Bridges: Proceedings of the 4th ISOFAR Scientific Conference at the Organic World Congress 2014. ed. / G Rahmann; U Aksoy. Vol. 1 Germany: ISOFAR, 2014. p. 1-4.

Research output: A Conference proceeding or a Chapter in Book › Conference contribution › peer-review

TY - GEN

T1 - Strengthening the bridge between consumers and their organic food choices

AU - PEARSON, David

PY - 2014

Y1 - 2014

N2 - Over the last 50 years the organic food movement has developed into the most visible global brand for consumers when they wish to choose products that are healthier and come from a more environmentally sustainable food system. However, organic products need to be a more viable option for consumers if they are to achieve their full potential. After reviewing key research on why consumers purchase organic products, including results from a recent study in Australia (N=1011), the paper concludes that the key challenge is to convince consumers of their superior ‘value’ – where enhanced health and environmental credentials overcome the higher price of organic products.

AB - Over the last 50 years the organic food movement has developed into the most visible global brand for consumers when they wish to choose products that are healthier and come from a more environmentally sustainable food system. However, organic products need to be a more viable option for consumers if they are to achieve their full potential. After reviewing key research on why consumers purchase organic products, including results from a recent study in Australia (N=1011), the paper concludes that the key challenge is to convince consumers of their superior ‘value’ – where enhanced health and environmental credentials overcome the higher price of organic products.

KW - communication

KW - marketing

KW - food

M3 - Conference contribution

SN - 9783865761286

VL - 1

SP - 1

EP - 4

BT - Building Organic Bridges: Proceedings of the 4th ISOFAR Scientific Conference at the Organic World Congress 2014

A2 - Rahmann, G

A2 - Aksoy, U

PB - ISOFAR

CY - Germany

T2 - 4th ISOFAR Scientific Conference at Organic World Congress 2014

Y2 - 13 October 2014 through 15 October 2014

ER -

Strengthening the bridge between consumers and their organic food choices

Abstract

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