Strengthening the bridge between consumers and their organic food choices

David PEARSON

    Research output: A Conference proceeding or a Chapter in BookConference contribution

    Abstract

    Over the last 50 years the organic food movement has developed into the most visible global brand for consumers when they wish to choose products that are healthier and come from a more environmentally sustainable food system. However, organic products need to be a more viable option for consumers if they are to achieve their full potential. After reviewing key research on why consumers purchase organic products, including results from a recent study in Australia (N=1011), the paper concludes that the key challenge is to convince consumers of their superior ‘value’ – where enhanced health and environmental credentials overcome the higher price of organic products.
    Original languageEnglish
    Title of host publicationBuilding Organic Bridges: Proceedings of the 4th ISOFAR Scientific Conference at the Organic World Congress 2014
    EditorsG Rahmann, U Aksoy
    Place of PublicationGermany
    PublisherISOFAR
    Pages1-4
    Number of pages4
    Volume1
    ISBN (Print)9783865761286
    Publication statusPublished - 2014
    Event4th ISOFAR Scientific Conference at Organic World Congress 2014 - Istanbul, Turkey
    Duration: 13 Oct 201415 Oct 2014

    Conference

    Conference4th ISOFAR Scientific Conference at Organic World Congress 2014
    CountryTurkey
    CityIstanbul
    Period13/10/1415/10/14

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    Cite this

    PEARSON, D. (2014). Strengthening the bridge between consumers and their organic food choices. In G. Rahmann, & U. Aksoy (Eds.), Building Organic Bridges: Proceedings of the 4th ISOFAR Scientific Conference at the Organic World Congress 2014 (Vol. 1, pp. 1-4). Germany: ISOFAR.
    PEARSON, David. / Strengthening the bridge between consumers and their organic food choices. Building Organic Bridges: Proceedings of the 4th ISOFAR Scientific Conference at the Organic World Congress 2014. editor / G Rahmann ; U Aksoy. Vol. 1 Germany : ISOFAR, 2014. pp. 1-4
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    title = "Strengthening the bridge between consumers and their organic food choices",
    abstract = "Over the last 50 years the organic food movement has developed into the most visible global brand for consumers when they wish to choose products that are healthier and come from a more environmentally sustainable food system. However, organic products need to be a more viable option for consumers if they are to achieve their full potential. After reviewing key research on why consumers purchase organic products, including results from a recent study in Australia (N=1011), the paper concludes that the key challenge is to convince consumers of their superior ‘value’ – where enhanced health and environmental credentials overcome the higher price of organic products.",
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    PEARSON, D 2014, Strengthening the bridge between consumers and their organic food choices. in G Rahmann & U Aksoy (eds), Building Organic Bridges: Proceedings of the 4th ISOFAR Scientific Conference at the Organic World Congress 2014. vol. 1, ISOFAR, Germany, pp. 1-4, 4th ISOFAR Scientific Conference at Organic World Congress 2014, Istanbul, Turkey, 13/10/14.

    Strengthening the bridge between consumers and their organic food choices. / PEARSON, David.

    Building Organic Bridges: Proceedings of the 4th ISOFAR Scientific Conference at the Organic World Congress 2014. ed. / G Rahmann; U Aksoy. Vol. 1 Germany : ISOFAR, 2014. p. 1-4.

    Research output: A Conference proceeding or a Chapter in BookConference contribution

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    PEARSON D. Strengthening the bridge between consumers and their organic food choices. In Rahmann G, Aksoy U, editors, Building Organic Bridges: Proceedings of the 4th ISOFAR Scientific Conference at the Organic World Congress 2014. Vol. 1. Germany: ISOFAR. 2014. p. 1-4