Over the last 50 years the organic food movement has developed into the most visible global brand for consumers when they wish to choose products that are healthier and come from a more environmentally sustainable food system. However, organic products need to be a more viable option for consumers if they are to achieve their full potential. After reviewing key research on why consumers purchase organic products, including results from a recent study in Australia (N=1011), the paper concludes that the key challenge is to convince consumers of their superior ‘value’ – where enhanced health and environmental credentials overcome the higher price of organic products.
|Title of host publication||Building Organic Bridges: Proceedings of the 4th ISOFAR Scientific Conference at the Organic World Congress 2014|
|Editors||G Rahmann, U Aksoy|
|Place of Publication||Germany|
|Number of pages||4|
|Publication status||Published - 2014|
|Event||4th ISOFAR Scientific Conference at Organic World Congress 2014 - Istanbul, Turkey|
Duration: 13 Oct 2014 → 15 Oct 2014
|Conference||4th ISOFAR Scientific Conference at Organic World Congress 2014|
|Period||13/10/14 → 15/10/14|
PEARSON, D. (2014). Strengthening the bridge between consumers and their organic food choices. In G. Rahmann, & U. Aksoy (Eds.), Building Organic Bridges: Proceedings of the 4th ISOFAR Scientific Conference at the Organic World Congress 2014 (Vol. 1, pp. 1-4). Germany: ISOFAR.