Studying change in popular culture: A 'middle-range' approach

Stuart Cunningham, Jon Silver

Research output: A Conference proceeding or a Chapter in BookChapterpeer-review


"This chapter reviews the capacity of the discipline field to account for the velocity and quality of digitally-driven transformations, while making a case for a "middle range" approach that steers between unbridled optimism ("all-change") and determined scepticism ("Continuity") about the potential of such change. The chapter focuses on online screen distribution as a case study, considering the evidence for, and significance of, change in industry structure and the main payers, how content is produced and by whom, the nature of content, and the degree to which online screen distribution has reached thresholds of mainstream popularity."
Original languageEnglish
Title of host publicationThe Routledge companion to global popular culture
EditorsToby Miller
Place of PublicationUnited States
Number of pages10
ISBN (Print)9780415641470
Publication statusPublished - 2015


Dive into the research topics of 'Studying change in popular culture: A 'middle-range' approach'. Together they form a unique fingerprint.

Cite this