Studying change in popular culture: A 'middle-range' approach

Stuart Cunningham, Jon Silver

    Research output: A Conference proceeding or a Chapter in BookChapterpeer-review

    Abstract

    "This chapter reviews the capacity of the discipline field to account for the velocity and quality of digitally-driven transformations, while making a case for a "middle range" approach that steers between unbridled optimism ("all-change") and determined scepticism ("Continuity") about the potential of such change. The chapter focuses on online screen distribution as a case study, considering the evidence for, and significance of, change in industry structure and the main payers, how content is produced and by whom, the nature of content, and the degree to which online screen distribution has reached thresholds of mainstream popularity."
    Original languageEnglish
    Title of host publicationThe Routledge companion to global popular culture
    EditorsToby Miller
    Place of PublicationUnited States
    PublisherRoutledge
    Chapter14
    Pages149-158
    Number of pages10
    ISBN (Print)9780415641470
    DOIs
    Publication statusPublished - 2015

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